Louis Vuitton Japan: The Building Of Luxury [Hardcover]

Kyojiro Hata (Author)

Product Details

• Hardcover: 135 pages
• Publisher: Assouline Publishing (November 15, 2004)
• Language: English
• ISBN-10: 2843236185
• ISBN-13: 978-2843236181
• Product Dimensions: 8.2 x 5.6 x 0.8 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,536,237 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars Finally, How Luxury Brands Work in Japan Demystified, May 10, 2005

By 

brand dot "dottie" (San Francisco, CA) - See all my reviews

This review is from: Louis Vuitton Japan: The Building Of Luxury (Hardcover)

This is a must read for all marketers who are interested in Japan and Asia market. Hata-san clearly and succinctively told a great story about how the enviable success of LV in Japan came about. The story is being told as is with an elegant writing style. Hata-san's own personality came through, what a gentleman and a great leader! A great, easy read. All the self-professed marketing gurus who write those fancy, incomprehensible books, take note here! This book does not preach..it explains. The only regret is that I wish there were more pictures. Arigato-gozaimasu Hata-san.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A lessons in intrenationalism., December 20, 2005

By 

ld (Bozeman, MT) - See all my reviews

This review is from: Louis Vuitton Japan: The Building Of Luxury (Hardcover)

This is a good read for anyone interested in Japanese culture. However, the real benefit of this book is that it gives a step by step layout for addressing marketing problems in Japan. Mr. Hata's solutions are clearly Japanese in origin but giving people good value and pride of ownership is good business anywhere, not just in Japan.

1.0 out of 5 stars Disappointing and Shallow, July 23, 2008

By 

Caroline (Tokyo) - See all my reviews

This review is from: Louis Vuitton Japan: The Building Of Luxury (Hardcover)

Some of the reviews made this book sound like a gem. However, after reading it I was appalled at the lack of substance and information. The author does not shed any 'innovative' ideas or strategies. The theme of the book is very interesting however, sadly it does not live up to the hype or the basic expectations of a business book. It lacks details, and is filled with fluff. The author could have taken some tips from Michael Dell's Direct from Dell which gives the reader loads of information, insight without painting just the positive points but also, the failures and disappointments that form solid learning material with regards to the building of a global brand.