Customer Reviews

Louis Vuitton Japan: The Building Of Luxury

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

This is a must read for all marketers who are interested in Japan and Asia market. Hata-san clearly and succinctively told a great story about how the enviable success of LV in Japan came about. The story is being told as is with an elegant writing style. Hata-san's own personality came through, what a gentleman and a great leader! A great, easy read. All the self-professed marketing gurus who write those fancy, incomprehensible books, take note here! This book does not preach..it explains. The only regret is that I wish there were more pictures. Arigato-gozaimasu Hata-san.

This is a good read for anyone interested in Japanese culture. However, the real benefit of this book is that it gives a step by step layout for addressing marketing problems in Japan. Mr. Hata's solutions are clearly Japanese in origin but giving people good value and pride of ownership is good business anywhere, not just in Japan.

Some of the reviews made this book sound like a gem. However, after reading it I was appalled at the lack of substance and information. The author does not shed any 'innovative' ideas or strategies. The theme of the book is very interesting however, sadly it does not live up to the hype or the basic expectations of a business book. It lacks details, and is filled with fluff. The author could have taken some tips from Michael Dell's Direct from Dell which gives the reader loads of information, insight without painting just the positive points but also, the failures and disappointments that form solid learning material with regards to the building of a global brand.

One of the most interesting books on fashion I have ever read. Marketing, sales and business aspects on how the brand expanded in Japan told by an insider. Read it!

This book should be given away as a promotional item. It is completely one sided and without much insight information. After reading it you know as much as before. It might be a good read for the Luis Vuiton zombies in Japan. For a business reader it is useless!