Customer Reviews

Love Thy Customer: Creating Delight, Preventing Dissatisfaction, and Pleasing Your Hardest-to-Please Customer

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When I first saw this book on the shelf of my favourite bookstore, I thought that it would be one of those boring and technical textbooks on CRM. I'm glad I was wrong! The book is extremely well-written. I couldn't put it down after reading the first chapter - it was a great introduction having the poems start of the entire topic of customer relationships. This book really changed my entire viewpoint on client-supplier relationships and I'm glad to bought it for my wife.

My wife found this book to be extremely useful and fun to read. Afterall, she's in the business of customer relations. She commented that this book was very engaging and light-hearted. It's like reading a coffee-table book on a Sunday afternoon, and I agree. Definitely one of the better books on the subject on customer relationships in the market. Recommended to those who are in the service industry, especially in the field of customer service and customer relations management. It's so much better than reading those tedious CRM textbooks!

Whether you're a service provider, manager, or business owner, when you are called to serve, it all comes down to you. We wrote this book to help you, in that moment, to give your best and get the best in return.

The book has two sections, one on True Love, one on Tough Love. The first section reveals the power your words and actions have to either simplify your job in delivering the best service, or complicate your life and the life of your customer. The second part of the book is about how to bring out the best in customers at their worst, and makes a positive addition to the material in our international bestseller 'Dealing With People You Can't Stand: How To Bring Out The Best in People At Their Worst.'

We wrote this book with your needs and interests in mind. While there are plenty of books on customer service, we hope that what we've developed is the easiest to understand and implement and returns the most benefits to you, the service provider, manager and business owner. If we achieved what we set out to achieve, you'll love the book and your customers will love your service!