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Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre (Arts and Politics of the Everyday) Paperback – August 22, 1995

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About the Author

LAURA STEMPEL MUMFORD has written about TV, women’s fiction, feminist theory, style, and about the experience of being an independent scholar. She lives in Madison, Wisconsin.


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Product Details

  • Series: Arts and Politics of the Everyday
  • Paperback: 176 pages
  • Publisher: Indiana University Press; First Edition edition (August 22, 1995)
  • Language: English
  • ISBN-10: 025320965X
  • ISBN-13: 978-0253209658
  • Product Dimensions: 5.5 x 0.6 x 8.2 inches
  • Shipping Weight: 9.8 ounces
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,342,453 in Books (See Top 100 in Books)

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6 of 9 people found the following review helpful By A Customer on October 3, 1998
Format: Paperback
This attack on soap opera attempts to tell the readers that soap opera, like other forms of popular entertainment, glorifies the role of the father and brainwashes its viewers to be submissive to patriarchal imperitives However, the theory in this book simply panders to the most narrow-minded of extremist feminists. The theory does not fit the facts. Soap opera is one of the major popular entertainments that permits critical questions about the excesses of the father's prerogatives to surface. By discussing small fragments of soap opera story arcs as if they were the whole thing, this book distorts its subject and renders a major disservice to its reader.
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