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Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre (Arts and Politics of the Everyday)
 
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Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre (Arts and Politics of the Everyday) [Paperback]

Russell E. Mumford (Author)
1.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

Arts and Politics of the Everyday August 22, 1995

"Why do I like soap operas?" Laura Stempel Mumford asks, and her answer emerges in a feminist analysis of soap opera that participates in current debates about popular culture, television, and ideology. She argues that the conventional daytime soap has an implicit and at times explicit political agenda that cooperates in the "teaching" of male dominance and the related oppressions of racism, classism, and heterosexism—so that they seem inevitable. All My Children, General Hospital, Another World, One Life to Live, Days of Our Lives, The Young and the Restless: a close reading of their texts will also answer some larger questions about television and its place in the broad landscape of popular culture.


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About the Author

LAURA STEMPEL MUMFORD has written about TV, women's fiction, feminist theory, style, and about the experience of being an independent scholar. She lives in Madison, Wisconsin.


Product Details

  • Paperback: 176 pages
  • Publisher: Indiana University Press (August 22, 1995)
  • Language: English
  • ISBN-10: 025320965X
  • ISBN-13: 978-0253209658
  • Product Dimensions: 8.2 x 5.5 x 0.6 inches
  • Shipping Weight: 9.8 ounces (View shipping rates and policies)
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,104,707 in Books (See Top 100 in Books)

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5 of 8 people found the following review helpful:
1.0 out of 5 stars The Theory in this book doesn't fit the facts., October 3, 1998
By A Customer
This review is from: Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre (Arts and Politics of the Everyday) (Paperback)
This attack on soap opera attempts to tell the readers that soap opera, like other forms of popular entertainment, glorifies the role of the father and brainwashes its viewers to be submissive to patriarchal imperitives However, the theory in this book simply panders to the most narrow-minded of extremist feminists. The theory does not fit the facts. Soap opera is one of the major popular entertainments that permits critical questions about the excesses of the father's prerogatives to surface. By discussing small fragments of soap opera story arcs as if they were the whole thing, this book distorts its subject and renders a major disservice to its reader.
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