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"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad [Hardcover]

Jeanne Bliss
4.8 out of 5 stars  See all reviews (24 customer reviews)


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Book Description

October 15, 2009 9781591842958 978-1591842958 First Ed.
Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.

Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now.

After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion:

• Decide to believe
• Decide with clarity of purpose
• Decide to be real
• Decide to be there
• Decide to say “sorry”
Her examples and advice will help readers sustain growth and profit even in a tough economy.



Editorial Reviews

Review

"If you are dedicated to a cause that you feel could make the world or a town or an organization or even yourself a better place/person and want some commonsense, practical approaches as to what causes people to believe in you and to want to tell your story, then I Love You More Than My Dog is a MUST READ!"
- Colleen Barrett, president emeritus, Southwest Airlines (from the Foreword)

"If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!"
-Tony Hsieh, CEO, Zappos.com

"Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company."
-Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc.

"Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand."
-Kip Tindell, chairman and CEO, The Container Store

"I simply love Jeanne Bliss' book. You must read it if you have made business decisions to 'hug' or 'love' your people and customers. Her five simple, insightful steps will ensure you and your team extraordinary, superior customer service. She skillfully writes a fun, easy-to-read book that should become a new bible in this field."
-Jack Mitchell, CEO Mitchells / Richards / Marshs and author of Hug Your Customers and Hug Your People.

"I know you're reading these endorsements to see if you should buy this book. I say buy it! But most importantly, apply this book, and you too can become what Jeanne calls 'a beloved company,' one in which employees and customers alike love."
-John Christensen, co-author of Fish! & CEO, ChartHouse Learning, Home of the Fish! Philosophy --This text refers to an out of print or unavailable edition of this title.

Review

"If you are dedicated to a cause that you feel could make the world or a town or an organization or even yourself a better place/person and want some commonsense, practical approaches as to what causes people to believe in you and to want to tell your story, then I Love You More Than My Dog is a MUST READ!"
- Colleen Barrett, president emeritus, Southwest Airlines (from the Foreword)

"If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!"
-Tony Hsieh, CEO, Zappos.com

"Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company."
-Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc.

"Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand."
-Kip Tindell, chairman and CEO, The Container Store

"I simply love Jeanne Bliss' book. You must read it if you have made business decisions to 'hug' or 'love' your people and customers. Her five simple, insightful steps will ensure you and your team extraordinary, superior customer service. She skillfully writes a fun, easy-to-read book that should become a new bible in this field."
-Jack Mitchell, CEO Mitchells / Richards / Marshs and author of Hug Your Customers and Hug Your People.

"I know you're reading these endorsements to see if you should buy this book. I say buy it! But most importantly, apply this book, and you too can become what Jeanne calls 'a beloved company,' one in which employees and customers alike love."
-John Christensen, co-author of Fish! & CEO, ChartHouse Learning, Home of the Fish! Philosophy --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Hardcover: 224 pages
  • Publisher: Portfolio Hardcover; First Ed. edition (October 15, 2009)
  • Language: English
  • ISBN-10: 9781591842958
  • ISBN-13: 978-1591842958
  • ASIN: 1591842956
  • Product Dimensions: 5.5 x 0.8 x 8.3 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #217,846 in Books (See Top 100 in Books)

More About the Author

Who ELSE led customer experience for 5 major US Corporations?

Jeanne Bliss began her career at Lands' End where she reported to founder Gary Comer and the company's executive committee, ensuring that in the formative years of the organization, the company stayed focused on its core principles of customer and employee focus. She was the first leader of the Lands' End Customer Experience. In addition to Lands' End, she has served Allstate, Microsoft, Coldwell Banker Corporation and Mazda Corporations as its executive leading customer focus and customer experience. Jeanne has helped achieve 95% retention rates across 50,000 person organizations, harnessing businesses to work across their silos to deliver a united and deliberate experience customers (and employees) want to repeat.

Jeanne now runs CustomerBliss http://www.customerbliss.com an international consulting business where she coaches executive leadership teams and customer leadership executives on how to put customer profitability at the center of their business, by getting past lip service; to operationally relevant, operationally executable plans and processes. Her clients include Johnson & Johnson, TD Ameritrade, St. Jude's Children's Hospitals, Bombardier Aircraft and many others.

Her two best-selling books are Chief Customer Officer: Getting Past Lip Service to Passionate Action and I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad. Her blog is http://www.ccocoach.com

She is Co-founder of the Customer Experience Professionals Association. www.cxpa.org

Customer Reviews

4.8 out of 5 stars
(24)
4.8 out of 5 stars
The examples make the book an easy and enjoyable read. A. Hassell  |  10 reviewers made a similar statement
This book is a must-read for anyone and everyone in business! Tish Whitcraft  |  5 reviewers made a similar statement
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars Thought provoking case studies December 15, 2009
By Holly
Format:Hardcover
I recommend this book to anyone who is dealing with the "But we can't because" syndrome. "I Love You More Than My Dog" is a collection of easy-to-read and understand case studies that provides thought provoking ideas on delivering customer service. She shows how companies overcame legal and regulatory barriers, fear of legal issues and "we've always done it this way" barriers to take customer service to new heights.

Read the entire book or just a few pages and you'll immediately begin the process of self-reflection and focus on the parellel between the case studies and your work.

It's not Pollyanna, it's not an instruction book--but it is the first step to identifying problems and getting your plan in place. It forces you to think--and then act.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Real service for real people October 19, 2009
Format:Hardcover|Amazon Verified Purchase
In this digitized world, the need for authentic, humane, heart-felt connection and service has never been greater. That's why Jeanne Bliss's book is so important: via her compelling stories from the corporate trenches and her hard-won expertise, she shows us how to bring more purposeful, sincere, relevant experiences to customers. In short, how to deliver real service to real people. I loved it!
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4 of 4 people found the following review helpful
Format:Hardcover
This book is for anyone who is trying to create a company of people that inspire loyal customers. When is the last time you remember that someone said WOW, I had a great purchase experience!You should go and buy from X.

Those companies that create the extraordinary customer experience are those companies that flourish and grow, especially in these challenging times.

Jeanne has created a book that not only provides concepts on how to create a great customer centric company, but provides great examples to back them up. Unlike some books, you can begin implementing some of these examples right away. A great guide for doing it right.
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Most Recent Customer Reviews
5.0 out of 5 stars Super!
Highly recommended! For all small businesses who want to know how to be a great company! Shares what great companies do to be great.
Published 3 months ago by EcoCab
5.0 out of 5 stars Great book
Written in a fun style with great stories and examples. She has good questions for you to use to make sure your company is really maximizing the customer impact.
Published 3 months ago by Anne Warfield
5.0 out of 5 stars Super good book
Very good book. It forces us to step back and and challenge our current practices in Customer management. Read more
Published 4 months ago by René
4.0 out of 5 stars very powerful; applicable to large businesses and small
(Review Update, Sept 2012): The author of this book responded to my review (below) via email. She explained in detail what she intended this book to accomplish, and provided me... Read more
Published 9 months ago by Daniel Ginensky
4.0 out of 5 stars IBM Competitive Edge Book Club Selects Book in Q1 2011
The IBM Competitive Edge Book Club, open to all Sales, Marketing, and Communication professionals at IBM, voted and selected "I Love You More Than My Dog" as the Q1 2011 book... Read more
Published 20 months ago by Brien Convery
5.0 out of 5 stars Seller coud have wrote the book!
I received this fantastic book the next day! If they have not written the book on customer service, they should at least be given the chance to write the forward. Read more
Published 23 months ago by Tico Bob
3.0 out of 5 stars A Solid Exercise in Customer Loyalty
Customer Video Review
Length: 2:34 Mins
Published on December 27, 2010 by Paul Flanigan
5.0 out of 5 stars Recommended reading
I was recently asked to recommend a book for reading and discussion within the customer support organisation of my division. Read more
Published on September 23, 2010 by Eric Jacques
5.0 out of 5 stars A must read for any company or organization
It isn't often that a book like this one comes along. Immediately accessible and spot-on in relevance, "I Love You More Than My Dog" is a brilliant read for any C-suite-level... Read more
Published on March 2, 2010 by C. DeSantis
5.0 out of 5 stars A must-read guide for growing trust and loyalty among customers and...
A must read if you're serious about customer experience at your company's core. This book will help you to test what your company is made of! Read more
Published on February 24, 2010 by Vivian Hairston Blade
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