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"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
 
 
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"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad [Hardcover]

Jeanne Bliss (Author)
4.8 out of 5 stars  See all reviews (20 customer reviews)

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Book Description

1591842956 978-1591842958 October 15, 2009 First Ed.
Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.

Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now.

After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion:

• Decide to believe
• Decide with clarity of purpose
• Decide to be real
• Decide to be there
• Decide to say “sorry”
Her examples and advice will help readers sustain growth and profit even in a tough economy.


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Editorial Reviews

Review

"If you are dedicated to a cause that you feel could make the world or a town or an organization or even yourself a better place/person and want some commonsense, practical approaches as to what causes people to believe in you and to want to tell your story, then I Love You More Than My Dog is a MUST READ!"
- Colleen Barrett, president emeritus, Southwest Airlines (from the Foreword)

"If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!"
-Tony Hsieh, CEO, Zappos.com

"Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company."
-Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc.

"Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand."
-Kip Tindell, chairman and CEO, The Container Store

"I simply love Jeanne Bliss' book. You must read it if you have made business decisions to 'hug' or 'love' your people and customers. Her five simple, insightful steps will ensure you and your team extraordinary, superior customer service. She skillfully writes a fun, easy-to-read book that should become a new bible in this field."
-Jack Mitchell, CEO Mitchells / Richards / Marshs and author of Hug Your Customers and Hug Your People.

"I know you're reading these endorsements to see if you should buy this book. I say buy it! But most importantly, apply this book, and you too can become what Jeanne calls 'a beloved company,' one in which employees and customers alike love."
-John Christensen, co-author of Fish! & CEO, ChartHouse Learning, Home of the Fish! Philosophy --This text refers to an out of print or unavailable edition of this title.

Review

"If you are dedicated to a cause that you feel could make the world or a town or an organization or even yourself a better place/person and want some commonsense, practical approaches as to what causes people to believe in you and to want to tell your story, then I Love You More Than My Dog is a MUST READ!"
- Colleen Barrett, president emeritus, Southwest Airlines (from the Foreword)

"If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!"
-Tony Hsieh, CEO, Zappos.com

"Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company."
-Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc.

"Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand."
-Kip Tindell, chairman and CEO, The Container Store

"I simply love Jeanne Bliss' book. You must read it if you have made business decisions to 'hug' or 'love' your people and customers. Her five simple, insightful steps will ensure you and your team extraordinary, superior customer service. She skillfully writes a fun, easy-to-read book that should become a new bible in this field."
-Jack Mitchell, CEO Mitchells / Richards / Marshs and author of Hug Your Customers and Hug Your People.

"I know you're reading these endorsements to see if you should buy this book. I say buy it! But most importantly, apply this book, and you too can become what Jeanne calls 'a beloved company,' one in which employees and customers alike love."
-John Christensen, co-author of Fish! & CEO, ChartHouse Learning, Home of the Fish! Philosophy --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Reading level: Ages 18 and up
  • Hardcover: 224 pages
  • Publisher: Portfolio Hardcover; First Ed. edition (October 15, 2009)
  • Language: English
  • ISBN-10: 1591842956
  • ISBN-13: 978-1591842958
  • Product Dimensions: 8.5 x 6 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #171,131 in Books (See Top 100 in Books)

More About the Author

I'm third of seven passionate Italian kids raised in Chicago land. Growing up, my dad owned a BUSTER BROWN shoe store and each of us worked there, running into the stockroom for shoes, ringing the register and unloading boxes. We learned first-hand at that little store about humility and grace in business...watching him put the first pair of shoes on generations of kids' feet. Even took my turn wearing a Buster Brown costume - walking up and down the streets of downtown Des Plaines, Illinois handing out balloons in the hot sun. Inside, that's still who I am; Jeanne Marie Theresa Lombardo; short Italian girl from Chicago.

In the early years of my career, I was fortunate to be at Lands' End, working for founder Gary Comer. Building out so many of the services that Lands' End became known for gave me the passion for this work, and ruined me to do anything else professionally. That was it; I would spend my career as a "Customer Crusader."

After Lands' End my goal was to work in different types of organizations, each time, taking up the gauntlet to work with the President and across the organization to unite them on behalf of customers. It was an amazing journey.

I developed my passion for the customer at Lands' End, Inc. Then went on to be Senior Vice President of Franchise Services for Coldwell Banker Corporation. At Allstate Corporation, I served as chief officer for customer satisfaction & retention. I was Microsoft Corporation's General Manager of Worldwide Customer & Partner Loyalty. And at Mazda Motor of America; I initiated the brand's retention effort as senior manager, customer satisfaction.

Now, I coach leaders on how to wrap their company's focus around customer profits. I am honored to be called upon around worldwide, speaking at events about what it takes to become a beloved company and the work it takes to sustain the energy and effort across a business.


This work is my passion and I love talking about it! I'm available for conversation, brainstorming or figuring out how to "push that customer rock up the hill" at jeanne@customerbliss.com

Cheers!
Jeanne

 

Customer Reviews

20 Reviews
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Average Customer Review
4.8 out of 5 stars (20 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:
5.0 out of 5 stars A game changing book for anyone who wants to have customers tell their story and stay with them for life., October 15, 2009
This review is from: "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad (Hardcover)
This is a one-of-a-kind book who's title "I Love You More Than My Dog" tells you how to create emotional bonds for life with your customers...the type of faithful relationships dog lovers have with their dogs. The 5 decisions Jeanne discusses that drive extreme, 'for life' customer loyalty in good times and bad are right on. The book provides every day tools that you can use to understand how you make decisions -- not only for your business, but for you personally - to become a beloved company with devoted customers.

Jeanne's book builds on her equally strong first book, "Chief Customer Officer", which provides specific methodologies for building customer centric organizations. Her new book builds on her already strong credibility as a customer zealot and provides real life examples of companies that demonstrate the 5 decisions every day, and have the business results to prove it.

"I Love You More Than My Dog" is a must read for anyone who wants to understand and act on the difference between having customers 'like' you and really 'love you' for life. More than your dog.

I'd give it 10 stars if I could.

Karyn F. Seattle, Washington
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4 of 4 people found the following review helpful:
4.0 out of 5 stars Thought provoking case studies, December 15, 2009
By 
Holly (Fleetwood, PA USA) - See all my reviews
(REAL NAME)   
This review is from: "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad (Hardcover)
I recommend this book to anyone who is dealing with the "But we can't because" syndrome. "I Love You More Than My Dog" is a collection of easy-to-read and understand case studies that provides thought provoking ideas on delivering customer service. She shows how companies overcame legal and regulatory barriers, fear of legal issues and "we've always done it this way" barriers to take customer service to new heights.

Read the entire book or just a few pages and you'll immediately begin the process of self-reflection and focus on the parellel between the case studies and your work.

It's not Pollyanna, it's not an instruction book--but it is the first step to identifying problems and getting your plan in place. It forces you to think--and then act.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Real service for real people, October 19, 2009
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This review is from: "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad (Hardcover)
In this digitized world, the need for authentic, humane, heart-felt connection and service has never been greater. That's why Jeanne Bliss's book is so important: via her compelling stories from the corporate trenches and her hard-won expertise, she shows us how to bring more purposeful, sincere, relevant experiences to customers. In short, how to deliver real service to real people. I loved it!

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