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Lovemarks Hardcover – December 1, 2005


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Lovemarks + The Lovemarks Effect: Winning in the Consumer Revolution + Loveworks: How the world's top marketers make emotional connections to win in the marketplace
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Product Details

  • Hardcover: 248 pages
  • Publisher: powerHouse Books; Revised Edition edition (December 1, 2005)
  • Language: English
  • ISBN-10: 157687270X
  • ISBN-13: 978-1576872703
  • Product Dimensions: 9.7 x 8 x 0.8 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #125,832 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.

Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

Roberts, the New York-based CEO Worldwide of Saatchi & Saatchi, believes that his Love brand will change businesses, and this boldly designed volume showcases his argument that through Love, business will connect more deeply with consumers. "I was born an optimist," Roberts begins. "I always looked for opportunities where others faced up to threats or weaknesses. I believed if you were going through hell the only option was to keep going!" And that sentiment runs throughout his book, which weaves his personal history with his brand-making philosophy. While the layout is eye-catching, the text often reads like advertisement pull-outs: e.g. "the power of the edge is one of today’s most compelling ideas" and "to be out front can be lonely and uncomfortable, but remember, the lead husky gets the best view." In the end, it’s ad-folk who will glean most from this volume.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Not like the brands, LOVE the brands and products.
Joel Warady
Book that inspire people are rare. and this is one of them. i love this one sentence: I was born an optimist.
T SANTOSO
The design of the book is great with lots of colorful pictures and helpful examples.
Baris Ozaydinli

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Baris Ozaydinli on January 23, 2007
Format: Hardcover
I have met Kevin Roberts and had a chance to chat with him about the "Lovemark" concept when he was giving a speech in Istanbul. I think he is a colorful and brilliant individual who has managed to package some great marketing principles that age back to Bernbach into a great new concept. Though many principles in the book are not fresh to those who are not a novice in marketing literature, I think the term "Lovemark" is brilliant in itself. The design of the book is great with lots of colorful pictures and helpful examples. You sometimes feel that many of the examples are overused and the book is self serving, but it is worth to spend some time with the Lovemark concept.

I have seen an interview with Kevin in Ad Age about how they launched this book to recruit new business into their agency. I think it is a great new business tool and brilliant strategy to lure customers to their shop. I personally think "the HOW" part is missing, how are you going to make your brand into a Lovemark remains a question.

If you are interested in entering into the hearts of customers not just their wallets, you should definetly lend an ear to Kevin.
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12 of 15 people found the following review helpful By Joel Warady on June 16, 2009
Format: Hardcover
Roberts is the CEO of Saatchi & Saatchi, one of the world's largest advertising agencies. Keep that in mind as you read the book because the author uses many of his agency's clients as his examples of brands that evoke emotion. Even with the self-promoting, there are some great messages within this book. The message throughout is that for brands to grow, people need to fall in love with the brands. Not like the brands, LOVE the brands and products. As I write this review, the Chicago White Sox are in the American League Division playoffs. Why do I tell you this? Because no matter what happens with the White Sox, the fact of the matter is that Chicago will always LOVE the Cubs, and they will really, really like the White Sox. And because of this, the Cubs will always draw more fans than the White Sox. Here is one of my favorite take aways from the book; "Human beings are powered by emotion, not by reason." Brands need to generate emotions, and the more the brand is loved, the longer life it will have. Let's face it, a lot of people love Starbucks, but there is no rational reason to spend $2.00 for a cup of black coffee. It is the emotion that sustains Starbucks.
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6 of 7 people found the following review helpful By Rick Wingender on April 24, 2010
Format: Kindle Edition Verified Purchase
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
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21 of 31 people found the following review helpful By T SANTOSO on January 4, 2005
Format: Hardcover Verified Purchase
I love this book. I run a web design / graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more! to give away ;-)

I love the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea.

Mystery, Sensuality, Intimacy : hmmm seems like we have a good "frameworks" of Lovemarks. Love and Respect axis idea is brilliant.

At the back cover of the book: "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."

Book that inspire people are rare. and this is one of them. i love this one sentence:

I was born an optimist. I always looked for opportunities where others faced up to threats or weaknesses.I believed if you were going through hell, the only option was to keep going.

If you are related to IDEA/ADVERTISING/DESIGN world this one is definetely for you. If you are not, this one still worth buying!!!

***** Note to Review reader: I believe that credibility of reviewer is key to analizing a book reviewed with a lot of bias (some give 5 stars, some give one), check out the reviewers' other review book for source of reference, if you find none, be careful, some people are just spitting for other purposes....
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11 of 16 people found the following review helpful By Grant on July 7, 2004
Format: Hardcover
This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.
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