Customer Reviews

Lovemarks

5 star:		(15)
4 star:		(6)
3 star:		(3)
2 star:		(2)
1 star:		(9)

 

 

Roberts is the CEO of Saatchi & Saatchi, one of the world's largest advertising agencies. Keep that in mind as you read the book because the author uses many of his agency's clients as his examples of brands that evoke emotion. Even with the self-promoting, there are some great messages within this book. The message throughout is that for brands to grow, people need to fall in love with the brands. Not like the brands, LOVE the brands and products. As I write this review, the Chicago White Sox are in the American League Division playoffs. Why do I tell you this? Because no matter what happens with the White Sox, the fact of the matter is that Chicago will always LOVE the Cubs, and they will really, really like the White Sox. And because of this, the Cubs will always draw more fans than the White Sox. Here is one of my favorite take aways from the book; "Human beings are powered by emotion, not by reason." Brands need to generate emotions, and the more the brand is loved, the longer life it will have. Let's face it, a lot of people love Starbucks, but there is no rational reason to spend $2.00 for a cup of black coffee. It is the emotion that sustains Starbucks.

I have met Kevin Roberts and had a chance to chat with him about the "Lovemark" concept when he was giving a speech in Istanbul. I think he is a colorful and brilliant individual who has managed to package some great marketing principles that age back to Bernbach into a great new concept. Though many principles in the book are not fresh to those who are not a novice in marketing literature, I think the term "Lovemark" is brilliant in itself. The design of the book is great with lots of colorful pictures and helpful examples. You sometimes feel that many of the examples are overused and the book is self serving, but it is worth to spend some time with the Lovemark concept.

I have seen an interview with Kevin in Ad Age about how they launched this book to recruit new business into their agency. I think it is a great new business tool and brilliant strategy to lure customers to their shop. I personally think "the HOW" part is missing, how are you going to make your brand into a Lovemark remains a question.

If you are interested in entering into the hearts of customers not just their wallets, you should definetly lend an ear to Kevin.

This is a good book for the entrepreneur who is interested in setting thier business apart from the pack. To create more than just a brand, but a "LOVE MARK." Its got some good points and Ive applied some of it to my small photography business. I recommend it, but only gave it 3 stars.

Well, you will if you buy this book! If you're in the industry there's nothing in this book you don't already know! If you're not in the ad industry, then by all means, go ahead and buy it so you can see how clever it is to publish a self-serving eye candy full of propaganda for Saatchi and Saatchi and Kevin Roberts concealed as a book about branding!

This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.

I love this book. I run a web design / graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more! to give away ;-)

I love the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea.

Mystery, Sensuality, Intimacy : hmmm seems like we have a good "frameworks" of Lovemarks. Love and Respect axis idea is brilliant.

At the back cover of the book: "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."

Book that inspire people are rare. and this is one of them. i love this one sentence:

I was born an optimist. I always looked for opportunities where others faced up to threats or weaknesses.I believed if you were going through hell, the only option was to keep going.

If you are related to IDEA/ADVERTISING/DESIGN world this one is definetely for you. If you are not, this one still worth buying!!!

***** Note to Review reader: I believe that credibility of reviewer is key to analizing a book reviewed with a lot of bias (some give 5 stars, some give one), check out the reviewers' other review book for source of reference, if you find none, be careful, some people are just spitting for other purposes....

Alot of waffle and garbage in this book. I get the impression Saatchi & Saatchi CEO, Kevin Robertson, said everything valuable he had to say in the first 5 or so chapters and the remaining 11 is just padding and unnecessary repetition.

I had to buy this as part for a branding class for advertising grad school, and that's the only reason I bought it. It is the least interesting and least useful book of all the required advertising books required in my curriculum.

I'm also annoyed at the crappy resale value this book fetches. 17c for a used copy tells you why you shouldn't be subjected to fork out your hard earned cash for this book like I had to.

Barely read a few chapters and had already lost interest. This book has been sitting near my bed for almost half a year now collecting dust.

Apart from being a relly beautiful and well crafted book, it has so much valuable information.

Kevin Roberts really started something with Lovemarks. Go check www.lovemarks.com and see for your self.

I love my brands, and I'm not afraid to say it.

The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.