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Loveworks: How the world's top marketers make emotional connections to win in the marketplace Hardcover – June 18, 2013
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-Gary Schwartz, author of "The Impulse Economy and Fast Shopper, Slow Store"
"In a world of data driven approaches to branding and marketing, it's refreshing to get back to the emotional connections that connect consumers with products and brands. Sheehan's book is a fabulous addendum to Kevin Roberts' work and a must read for anyone seeking to understand how companies can win in the marketplace through emotional rather than purely rational approaches"
-Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA
About the Author
Top Customer Reviews
Brian Sheehan, a very accomplished and effective practitioner and teacher of all things marketing, brings forth an important collection of stories about how winning advertising happens. About how Lovemarks, a term coined by Kevin Roberts as "the future beyond brands", capture human emotion to create real change and success for Saatchi and Saatchi clients. Brian is a master storyteller and gives the perfect amount of detail with each case study to ensure the reader understands the unique challenge, the Saatchi and Saatchi solution and the ever important business result. The brands featured are BIG and INTERESTING such as Nike, Toyota, P&G and Visa. There is also a story about two countries with centuries of conflict between them and how the right BIG idea can solve even that challenge.
I finished the book feeling educated, highly inspired and with a new found appreciation for the success winning advertising can achieve. I have been hearing more and more that BIG DATA could replace the need for a BIG idea. After reading this book there is no doubt BIG IDEAS and BIG EMOTION will continue to be required to drive meaningful brand growth and change in the world.
This book offers something for everyone.Read more ›