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Loveworks: How the world's top marketers make emotional connections to win in the marketplace Hardcover – June 18, 2013

ISBN-13: 978-1576876404 ISBN-10: 1576876403

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Product Details

  • Hardcover: 192 pages
  • Publisher: powerHouse Books (June 18, 2013)
  • Language: English
  • ISBN-10: 1576876403
  • ISBN-13: 978-1576876404
  • Product Dimensions: 8 x 0.9 x 9.7 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #563,024 in Books (See Top 100 in Books)

Editorial Reviews

Review

"In Loveworks Brian Sheehan passionately illustrates the value in building a circle-of-trust with the consumer. In the 2010s, the fundamentals of marketing remain the same: "Love thy consumer!" Loveworks makes this abundantly clear and informative to any marketing director. There is page after page of proof that investing in a deep emotional connection with your loyalist is rewarded in driving your brand's objectives."
-Gary Schwartz, author of "The Impulse Economy and Fast Shopper, Slow Store"

"In a world of data driven approaches to branding and marketing, it's refreshing to get back to the emotional connections that connect consumers with products and brands. Sheehan's book is a fabulous addendum to Kevin Roberts' work and a must read for anyone seeking to understand how companies can win in the marketplace through emotional rather than purely rational approaches"
-Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, Graduate Business School, Hanover, New Hampshire USA

About the Author

Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011, both AVA, London). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.

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Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Shane Skillen on July 2, 2013
Format: Hardcover
I find the business world has been inundated with new books on how people make decisions, why they buy and how brands can scientifically create strategies that will lead to growth. Our book club at work has read 12 such books in the past year in our organizational quest to predict what people will do in certain situations. Although these works are highly useful and relevant as we think about developing new tools to predict the future, there has been something important missing in the books. Emotion! And more specifically LOVE!

Brian Sheehan, a very accomplished and effective practitioner and teacher of all things marketing, brings forth an important collection of stories about how winning advertising happens. About how Lovemarks, a term coined by Kevin Roberts as "the future beyond brands", capture human emotion to create real change and success for Saatchi and Saatchi clients. Brian is a master storyteller and gives the perfect amount of detail with each case study to ensure the reader understands the unique challenge, the Saatchi and Saatchi solution and the ever important business result. The brands featured are BIG and INTERESTING such as Nike, Toyota, P&G and Visa. There is also a story about two countries with centuries of conflict between them and how the right BIG idea can solve even that challenge.

I finished the book feeling educated, highly inspired and with a new found appreciation for the success winning advertising can achieve. I have been hearing more and more that BIG DATA could replace the need for a BIG idea. After reading this book there is no doubt BIG IDEAS and BIG EMOTION will continue to be required to drive meaningful brand growth and change in the world.

This book offers something for everyone.
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0 of 4 people found the following review helpful By Julieta on August 15, 2013
Format: Hardcover
Recently i bought a kindle, and i really want to have this book on kindle edition, there is any date for this?
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More About the Author

Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.

Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.


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