Low-Budget Online Marketing (Self-Counsel Press Business) [Paperback]

Holly Berkley (Author)

Book Description

Series: Self-Counsel Press Business | Publication Date: May 1, 2003

- Learn from the tactics and techniques of major corporations - Get big impact without spending big dollars - Promote your company on the Internet

Editorial Reviews

Review

"...resources that can help you get organized and launched." -Wall Street Journal; "Well-thought-out and comprehensive reference guides." -Lynn Redl, host of business TV

From the Publisher

Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget!

Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use.

If you are looking to attract attention to your company on the Web, this book will show you how, and with only a minimal investment!

The following topics are included in this book:
- Targeting your campaign
- Generating free advertising
- E-mail marketing
- Building Web communities
- Successful co-branding strategies
- Banner advertising
- Web-design basics
- Search-engine registration

See all Editorial Reviews

Product Details

• Paperback: 127 pages
• Publisher: Self-Counsel Press (May 1, 2003)
• Language: English
• ISBN-10: 1551804271
• ISBN-13: 978-1551804279
• Product Dimensions: 9.7 x 8.4 x 0.3 inches
• Shipping Weight: 11 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,092,047 in Books (See Top 100 in Books)

More About the Author

Holly Berkley is an author, educator, speaker and professional Internet Marketing Consultant focused on helping all size businesses increase online sales, strengthen their overall brand, and dramatically boost web site traffic through proven online marketing concepts.

You may have seen Holly Berkley's appearance on ABC Primetime's 20/20, 10 News San Diego or discussing online marketing trends and tips for FOX 5 San Diego and KPBS, along with numerous radio talk shows, business magazines and newspapers throughout the country.

Holly's newest book, Marketing in the New Media shows top brands how they can combine traditional (televisions, radio, print, outdoor) advertising with New Media (Internet, Mobile Marketing) for maximum results. The 2nd edition of this book, includes a whole new chapter on how businesses can use Social Networking sites to promote their brand.

Her first book, Low-Budget Online Marketing for Small Business, published by Self-Counsel Press, was rated a "Must Read!" by Today's Books, and continues to help all size businesses increase Web site traffic and online sales. The book has been translated and re-released internationally.

Holly's degree in Rhetoric and Communications from the University of California, Davis led her to work with some of the first companies to experiment with live web casts. She helped cover the 1998 Japan Winter Olympics and first ESPN X Games live on the Internet through her work with TransWorld Media.

Holly continues to share her research and knowledge in the online marketing field on nationally syndicated talk shows, business seminars, magazine articles and through her new Internet Marketing undergraduate course which she teaches at San Diego State University. Learn more about Holly Berkley and her books at MarketingInTheNewMedia.com or BerkWeb.com

Customer Reviews

Most Helpful Customer Reviews

26 of 26 people found the following review helpful:

5.0 out of 5 stars Inexpensive, Concise and Complete, July 13, 2003

By 

David Burch "DavidBurch(dot)com" (Southwest United States) - See all my reviews

Amazon Verified Purchase

This review is from: Low-Budget Online Marketing (Self-Counsel Press Business) (Paperback)

The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles:

- The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer

This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference.

I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends.

Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.

This book will not steer you wrong.

14 of 14 people found the following review helpful:

3.0 out of 5 stars Good book for newbies and people looking for direction, August 10, 2005

By 

I Rather Scuba (Ft Lauderdale, FL) - See all my reviews

This review is from: Low-Budget Online Marketing (Self-Counsel Press Business) (Paperback)

I bought this book for my brother who is a new webmaster. I read it before giving it to him and though I didn't get any enlightenment from it (I have been promoting websites for several years), it has become a very useful guide for my brother. If you are just starting a website and need an easy and direct list of things to do to promote your website, this is a good starting book. If you however own multiple sites and are looking for new ideas, this book is not for you.

18 of 20 people found the following review helpful:

3.0 out of 5 stars Not for everyone, February 20, 2005

By 

TheCafeWriter (Chicago, IL USA) - See all my reviews
(VINE VOICE)   

This review is from: Low-Budget Online Marketing (Self-Counsel Press Business) (Paperback)

As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence - and doesn't say that. The author never clearly states that by using the term "small business" throughout the book, she's actually referring specifically to e-tailers and those providing services to consumers. Most of the tips and suggestions would not be useful or practical if you're a consultant or use the web to promote other business-to-business types of products and services. For that, I'm disappointed.