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27 of 27 people found the following review helpful
The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles:
- The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer
This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference.
I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends.
Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.
This book will not steer you wrong.
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14 of 14 people found the following review helpful
on August 10, 2005
I bought this book for my brother who is a new webmaster. I read it before giving it to him and though I didn't get any enlightenment from it (I have been promoting websites for several years), it has become a very useful guide for my brother. If you are just starting a website and need an easy and direct list of things to do to promote your website, this is a good starting book. If you however own multiple sites and are looking for new ideas, this book is not for you.
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18 of 20 people found the following review helpful
VINE VOICEon February 20, 2005
As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence - and doesn't say that. The author never clearly states that by using the term "small business" throughout the book, she's actually referring specifically to e-tailers and those providing services to consumers. Most of the tips and suggestions would not be useful or practical if you're a consultant or use the web to promote other business-to-business types of products and services. For that, I'm disappointed.
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9 of 9 people found the following review helpful
on May 4, 2004
Ms. Berkley book, "Low-Budget Online Marketing" was right on target. The book enthusiastically covered the basics in web design and marketing. I flew through this book in an evening pumped up on her topics such as how to get potential customers to keep returning to your web page, building an e-mail marketing mail list and getting to the top of search engine lists. This book is not yet outdated and is well worth the small investment.
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11 of 12 people found the following review helpful
on November 10, 2004
I just started a home based business and do all my communications via the web and email. This book was a quick read and easy to follow, and gave me a clear direction on how to market my business online, without spending a fortune! I highly recommend this book
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5 of 5 people found the following review helpful
on March 2, 2006
This book is a good starting point for someone who has no idea where to begin. I just started my online business and was looking for something that would give me a basic introduction and this book did that very well. If you are looking for a lot of detail on search engine optimization this may not be what you want though.
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7 of 9 people found the following review helpful
on July 9, 2004
What can I expect from a book with a cheap title and a cheap price? Well, it's not bad but all the info is loosely put together, and it is best served as an excellent intro book on the subject. Its 127 pages are rather good. Recommended as a quick intro and a stepping stone to more advanced learning on the subject.
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on January 20, 2012
After reading this I have a clear view of what to do and how to do it. Easy to read, simple and clear. And inspiring! This is now my "go to" book for our business. I am back to purchase other books by Holly Berkely and am purchasing a second copy of this book to gift to my friend, a doctor who wants to expand her practice and reach more people. If you own a business,you must own this book!
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on January 8, 2009
This book provides the necessary insight and understanding how internet
marketing can be a tremendous asset to the small business person.
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5 of 10 people found the following review helpful
I just read this book from front to cover for the second time and plan to use it as "the plan" to publicize my web site.
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