This product has been poorly marketed in my opinion. If you're looking to do table top set-ups with these lights, just as the other reviewer says, there are other, superior options, so don't bother.
But if you buy the stands for them (a must!) they make great, simple lights for shooting indoor video. Things like interviews, or simple presentations, or low budget movies. They give off a good soft light, very little heat, and you can get daylight temperature bulbs to match the sunlight. So for indie filmmakers, or poor videographers shooting interviews who need something that isn't complete garbage, you could really get your money's worth. The only drawbacks here are the relatively low light output (though acceptable for most video), and they aren't conducive to repeated set-ups and tear downs - these aren't Arri HMI lights here that can take decades of abuse. But in the right situation, well worth the cost.