Customer Reviews

Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment

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As an Internet consultant specializing in the field of eCRM, I've had to stay ahead of my clients by reading the latest, greatest books on the subject. This one stands out. It includes financial models to help you monetize the benefits of customer loyalty, extremely helpful "action plans" after each section and up to date case studies. This is a must read for anyone trying to sell, plan and execute an eCRM initiative.

Formulating a Loyalty Marketing strategy can be a challenge-further implementing your strategy can be a much greater challenge. Kathleen, has established a clear approach to blending strategy with implementation which is practical and useful. Executives who are struggling to identify which book is a blueprint toward 'Attracting,Serving, and Retaining Customers' have in my view one of the key books which is not fluffy and gets right to the heart of it.

Specifically- she has enlightened me to identify that not all loyalty is the same, and as a marketer-you must understand that different customers are loyal for different reasons and under different conditions.

One only needs to see my personal copy of this book to know that it has been poured over...covered in notes, highlights, stickynotes and folds- a true sign of a great book. (In my view)

Last 2 months I read 20 books about e-marketing issues and this book is the most structured and easy to read book i have ever read. They give visual examples and this makes the understanding more easy... If you want to please your customers please yourself with this book...

I am a final student who major in Marketing in City University of Hong Kong. I have got a lot of learning insight from this book. This book give me an overview of different types of loyalty and how it can uses in the e-commerce. This book is divide into three parts. The introduction of eCRM, the eCRM customer loyalty business process and the eCRM customer loyalty infrastructure. Actually, I agree very much that loyalty is very important especially for e-business to encourage customer to repeat purchase. This book also give many technical support to those who want to build an e-business to their business. This book gives me a lot and I hope you also can find something insides it such as me!

"Loyalty Marketing for the Internet Age offers managers a variety of ways to secure loyal customers and customer retention strategies. I found the end of the success stories, checklists and case examples extremely helpful.