Copyright 2001 Cahners Business Information, Inc.
This book provides an easy read on what principles are required to build loyalty, both among your employees and your customers. Read morePublished on March 27, 2013 by Michael Ruckman
Really good principles on loyalty. A very good attribute to learn and understand in business. Great insight on the "Loyalty Effect". Very good for communication. Read morePublished on April 15, 2009 by Amazon Customer
When the majority of CRM/loyalty books still focus on convincing top management of the importance of CRM/loyalty as if those top management are ignorant of it, the author points to... Read morePublished on March 6, 2006 by ServantofGod
In today's economy, changing jobs is considered by many as a sign of a successful career. Customers and shoppers are constantly bombarded with challenges to find a better deal. Read morePublished on February 15, 2006 by Amazon Customer
Not long ago, loyalty was out of fashion. Tom Peters said, "Forget loyalty. Try loyalty to your Rolodex. Read morePublished on December 11, 2003 by "blackduck2"
In Frederick Reichheld's 1996 book, The Loyalty Effect, he argued that a 5 percent increase in customer and employee retention can increase profits between 25 percent and 100... Read morePublished on October 22, 2003 by Max More
Mr. Reichheld has impressive credentials and I respect his intentions, yet in this book he recommends using poorly-developed surveys to understand customer or employee loyalty. Read morePublished on September 19, 2003 by Zack