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|Brand, Seller, or Collection Name||Lucky Brand|
|Dial window material type||Mineral|
|Case diameter||28.5 millimeters|
|Case Thickness||7 millimeters|
|Band width||8 millimeters|
Lucky Brand Watches are rooted in rock ‘n’ roll and reflect the sense of independent style, humor and quality with which the brand is identified. Lucky Brand Watches feature vintage-inspired design, textured and distressed materials and hidden details. Each watch is as unique as the person who wears it. The Lucky Brand customer is not defined by age or gender…the Lucky Brand customer is an authentic individual.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.