Top critical review
50 people found this helpful
on November 16, 2014
After years of searching for the "perfect jeans," I finally discovered Lucky Brand, and have worn them exclusively for many years. In the past, I've always bought directly from the store. When ordering online, I decided to conduct an experiment (given the inconsistency in ratings): I ordered one pair from Amazon's site, and another directly from the manufacturer. The two are absolutely identical in title: 181 Relaxed Straight, same waist & inseam, and all the logos & insignias on the product match completely. To be honest, they look exactly the same.
However, these two jeans could not be more different. The denim used in the "official" pair is soft, cozy, velvety, maybe even luscious. In contrast, the denim used in the pair from Amazon is rough, stiff, scratchy, and generally uncomfortable. I wanted to discredit the latter as a cheap knock-off, but as I wrote, it unequivocally bears the seal of the Lucky Brand company.
After looking closely, I was finally able to find a subtle deviation in the "style" code hidden underneath the tags. The good pair is coded 7M10828, whereas the bad ones have 7M11748. At the time of this writing, this code can be found in the product description, so please double-check before placing your order!