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Lucky Brand is true blue American. Born and bred in Los Angeles Lucky Brand is inspired by active Californian types like surfers, cowboys, bikers and sailors, as well as classic American iconography including vintage signs and posters. Several trademark signatures help further distinguish Lucky Brand jeans from the pack. Our heritage-inspired whiskey label, four leaf clover insignia and provocative “Lucky You” messages on the inside of the fly of our denim are unique touches that reflect our sense of heritage and our irreverent sense of humor.