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Lucky By Design Paperback – November 23, 2011


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Product Details

  • Paperback: 264 pages
  • Publisher: Dog Ear Publishing, LLC; NEW edition (November 23, 2011)
  • Language: English
  • ISBN-10: 1457508060
  • ISBN-13: 978-1457508066
  • Product Dimensions: 9 x 5.9 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,575,109 in Books (See Top 100 in Books)

More About the Author

Author, consultant, speaker, educator and workshop leader, Beth Goldstein founded Marketing Edge Consulting Group to empower business owners to successfully grow their companies.

Known for her ability to connect with audiences, Beth is a much sought-after speaker, workshop leader and consultant. Beth helps small business owners gain an understanding of how their customers think, what they value and what influences their purchasing decisions then applies this knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In her latest book, Lucky By Design, Beth exposes the fallacies and dangers of underestimating your own ability to control the destiny of your company and create powerful business opportunities. She offers new insights and practical advice as she details what it takes to 'get lucky' in business and shows you simple, yet effective steps to navigate your path to success and design your own luck.

Beth teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university's New Venture Competitions. Beth manages BU's educational partnership with ACTION (Association of Cleantech Incubators of New England) and is the Faculty Director for the university's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the U.S.).

In addition, Beth conducts small business growth workshops throughout New England including several sponsored by the state of Mass. At the Enterprise Center at Salem State University, she runs programs for early stage and rapid growth companies. For the Massachusetts Supplier Diversity Office, Beth runs a six-month business accelerator program for Disadvantaged Business Enterprises (DBE's) in the construction industry. She served as the Lead Instructor for Interise's nationwide training program, run in conjunction with the US Small Business Association's Emerging Leaders (e200) Initiative. This program provides training to executives of established businesses throughout the U.S. looking to strengthen and grow their existing businesses. Beth was instrumental in developing the 9-month curriculum and taught the business accelerator program in Massachusetts for several years.

Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts surveys and market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.

Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Charles Jones on April 20, 2012
Format: Kindle Edition Verified Purchase
Lucky by Design is a great book for anyone interested in taking a business to the next level. This step-by-step process of using different worksheets and tools comprise a brilliantly detailed-oriented road map for any business. These tools are extremely beneficial to anyone looking to be successful. The book is filled with inspirational quotes from worldwide business people who particpated in "the role of luck in business" survey. The energy and focus of becoming successful through perseverance and commitment are illustrated throughout. If you take this book to heart and work through the worksheets and suggestions, you will become effective and your luck will soon begin to change.
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1 of 1 people found the following review helpful By Andrew Langlois on March 26, 2012
Format: Paperback Verified Purchase
My initial interest in reading Lucky By Design related to my own business dealings, but as I got a few chapters into the book, I realized what a fantastic resource this book is for virtually anyone in business. Any businessperson just setting out on a new venture would do well to read this as the business naturally evolves, but even a business owner who has been in business for a lengthy period of time would find valuable insights contained within.
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1 of 1 people found the following review helpful By Raymond E. Pinard on January 27, 2012
Format: Paperback
Is your business and personal success the result of waiting to be lucky or are you in a position to take advantage of opportunities as they present themselves? Are you working on making your own luck? Today, entrepreneurs have to be very forward looking and focused to ensure the long-term success of their business and to achieve a higher level of personal and professional happiness.
Beth Goldstein's new book, Lucky By Design, is rich with information about taking control of your business and your future in these very challenging times. Complete with worksheets, scorecards, succinct tips for success and noteworthy anecdotes, it is the book any small to medium-size business owner must read this year. If you are really ambitious, it is a great guide to use as a discussion and planning tool with your management team. I'll certainly be using it with my clients.
Ray Pinard, Chief Freedom ArchitectSM
Monticello StrategiesSM
Deerfield, NH
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Format: Kindle Edition
You might need to read this book if you are in business.

I am running a consulting company, doing sales and marketing for young tech companies in Norway. I love how hands-on this book is. You will make good use of the worksheets if you intend to work ON your business and not only IN your business. In particular I found "Worksheet 14.2: Selecting the Right Customer Mix" to be really useful. I filled in the form and the result was that I fired my largest customer within two days. Never thought I would do that. Neither did they!

I realized the reason the were buying my services was that they were not willing to do the dirty work of selling themselves. I never thought about it that way before I had to write it down. It had not occurred to me, I loved interacting with my former customers customers. I will miss them a lot, hard working, competent people, achieving important results. Maybe I will stay in touch with some of them?

My former customer was a classic case of "Norwegian Entrepreneurs Disease". They have fallen in love with their own product and cannot stop using all their time tinkering with it. Thus ignoring their customers. What they really need is to hire a couple of people willing to do sales. I hope my former customer will read this book, it could do them a ton of good. Yeah. Dream on!

So if you have a question about other parts of the book feel free to email me at ola@olavea.com. Or if you need help selling in the Norwegian market I might be your man ;-)
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