From Publishers Weekly
For anyone looking to spend an hour or so conversing one-on-one with a successful Internet entrepreneur, Peabody has put his end of that conversation in writing. As founder of a startup, Tripod, Inc.and a reaper of pre-Internet Bubble richesPeabody graciously provides his thoughts on how and why hes been so successful. Heartfelt and conversational in tone, his is a very thin book, reflecting both a lack of egoPeabody will never be mistaken for Donald Trumpand his belief that entrepreneurs possess limited attention spans. Also, he feels they are better off spending their time building their own businesses rather than reading about others. While Peabody shares advice on avoiding the mistakes that trip up many would-be entrepreneurssuch as having too much faith in their own pressmost of his several dozen pages are spent providing examples of the role luck plays in success, and how smart entrepreneurs work to improve their odds. For instance, he puts great stock in surrounding oneself with A students for managers while relying heavily on B students to drive innovation. With their penchant for provocative declarationi.e., that a companys mission is more important than its business modelPeabodys theories on management arent exactly the stuff of a business school curriculum. Which is only appropriate since he also takes a very dim view of the notion that entrepreneurial skills can be taught or acquired. Peabody believes that entrepreneurship is an aptitude one either possesses from birth or never possesses at all. Ultimately, Peabody speaks to a niche marketentrepreneurs willing to accept that there are no magical formulas for success, just the kind of focus, drive and energy that, if one is lucky, occurs at the right time, in the right place.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Peabody, a successful entrepreneur, offers a guide to those thinking of starting their own business. We learn that while we cannot create luck in our everyday lives, we can create it in business. Lucky things happen to entrepreneurs who start fundamentally innovative, morally compelling, and philosophically positive companies, creating something interesting and valuable rather than strictly seeking money. A mission communicated with charisma and passion will attract and inspire smart people who work hard; in that environment, the entrepreneur must be smart enough to stay out of the way and let luck happen. Treat other people fairly and give them clear action plans and latitude to exercise creativity. Other advice from the author: control your ego, always remain gracious no matter what the situation, and B students become entrepreneurs while A students become managers. This small book is a terrific roadmap for prospective entrepreneurs as well as corporate executives who want to replicate the spirit and creativity found in successful new ventures. A great read. Mary WhaleyCopyright © American Library Association. All rights reserved