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Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online Paperback – July 27, 2006


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Product Details

  • Paperback: 143 pages
  • Publisher: Morgan James Publishing (July 27, 2006)
  • Language: English
  • ISBN-10: 1600371620
  • ISBN-13: 978-1600371622
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #2,230,907 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Glen Hopkins is an internationally renowned Internet marketer, the director of ListOpt Publications Inc. and a #1 Best Selling Author. Glen specializes in helping online business owners build large, highly profitable opt-in email lists. Many of his clients have generated millions of dollars in revenue using the marketing strategies that he teaches. In the last seven years while working online, Glen has founded several successful Internet businessesand over 100 other web properties selling various types of products and services. Currently, Glen is in the midst of developing a highly anticipated home study course and teleseminar series with several other Internet Marketing heavyweights that will reveal the best kept secrets on how to build a highly profitable opt-in email list. And the great news is, in addition to all the wonderful products and services he's developed, is Glen's willingness to share his marketing wisdom with others. Other Interesting Facts About Glen Hopkins... RESIDENCE: Vancouver, Canada EDUCATION: Graduated from the University of Guelph with a Bachelor of Arts, double major in Psychology and Sociology. INTERESTS: Since my teenage years I have been interested in personal development, and have studied countless books and tape programs. I have applied many of the concepts I have learned, to my own life and business, and have developed a practical knowledge of what works and what does not. I am very grateful for all that I have learned from my studies. These materials have helped me in so many ways over the years. One of the principles I have learned is the ?gift of giving?. As a result, I started Motivational-Messages.com with the intention of spreading personal development materials to as many people around the world as possible. Since starting Motivational-Messages.com, I have received a tremendous amount of positive feedback. People from all over the world, in all walks of life, have a sincere interest in living lives of compassion, understanding, dedication and fulfillment. I am extremely grateful that I have the opportunity to share my ?Motivational Messages? with so many people. It gives me a great deal of personal satisfaction knowing that my messages touch so many people in a positive way. Because Sales and Marketing rely heavily on both Psychology and Sociology, I quickly developed a strong love and understanding, for Internet Marketing. And as a result, I have been very successful in both areas. FOR FUN: I enjoy mountain biking, weight training, golfing, squash, hanging out with friends, reading, and watching movies. The thing I enjoy most is play fighting with my two little boys. We love living in White Rock - just outside of Vancouver - close to the water, the mountains, and everything this multicultural city has to offer. My interests include physical fitness and mental health, travel, marketing, photography, and more. I am often accused of having too many interests!

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Customer Reviews

3.5 out of 5 stars

Most Helpful Customer Reviews

14 of 14 people found the following review helpful By Ronald Killian on February 7, 2007
Format: Paperback
With all the hype I was really looking forward to this book. If your looking for a general overview of list building, it's worth a look. If you want detail and how-to, you won't find as much here. I was really interested in co-registration, but the chapter contained one paragraph about the subject, and told you to try out his service. The rest of that chapter talked about list size and quality. What happened to information about co-reg? Guess I have to pay more to get it.

For the price I can't complain, I did learn a couple things, though there were no "wow" ideas. Much of the book I've already learned on article sites. I dont mind being pitched in a book, as long as the book is useful, but it seemed the book is pretty much a pitch for other higher priced products. Guess that's marketing nowdays.

I'm sure glen knows his stuff, he's had some big success, just wish he would have shared more in the book.
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4 of 4 people found the following review helpful By Jamie Ratliff on September 1, 2006
Format: Paperback Verified Purchase
Unless you've been hiding under a rock, you already know that thousands of people are preaching "The Money is in the List." Heck, even some people under a rock may have been hearing it. Well, the truth is that the statement is true.

Glenn Hopkins does a great job with Lucrative List Building because he doesn't just tell you the obcvious, but actually explains how to start your own list, even from scratch. So, if you are a newbie to Internet Marketing or a seasoned veteran, you will find something of use in this book and it will easily pay for itself with the tips provided by Glen.

I give this book 5 stars and have bought it myself both in print and other editions. It really is that good.
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3 of 3 people found the following review helpful By Eric V. Van Der Hope on January 5, 2009
Format: Paperback
This book is available in both eBook and hard copy versions, both of which cater to its respective user. I prefer the paperback version simply because it can be put on the shelf & be within reach for a quick reference when needed!

'Lucrative List Building' can provide enormous value to the reader . . . but only if an effort is made to follow the advice & suggestions. The book, I believe, is an excellent choice for individuals unfamiliar with internet marketing or marketing in general and for individuals who are 'building' their own websites to promote a product or service.

Many individuals have websites but don't have a clue about what a 'squeeze page' or an opt-in form is. Glen clearly attempts to explain this & the importance of using this 'List Building' technique.

In Chapter 5 - page 38, Glen explains what a 'squeeze page' is, how to 'squeeze' a visitor & with what, in order to 'capture' or acquire a potential customer's name and email address.

What I've found to be true with many individuals that have learned how to master this, is that once they have subscribers - they don't know how to get them to become customers!

However, Glen has not left out one of the more important parts of 'List Building' and that's explaining how to convert subscribers into eager paying customers . . . ! This is covered in Chapter 15 - page 77 "Trust Your Subscribers Like People and Show Them You Care". Glen explains how . . . by show & tell and by becoming an expert that cares.

But I'd like to emphasize that even though many people profess that the 'Money is in the List', that's not entirely accurate. A subscriber that may have been painstakingly assembled could be full of 'tire kickers' and or 'freebie seekers' . . .
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2 of 2 people found the following review helpful By Albert Grande on September 6, 2006
Format: Paperback Verified Purchase
Sure, everyone will tell you "The Money is in the List." Every person who has ever been involved in any Internet Marketing has memorized this catch phrase.

Glenn Hopkins not only tells you why the "money is in the list" but shows you how to create your own list. This book is power-packed with incredibly useful information. Put "Lucrative List Bulding" on your reference bookshelf and keep it with-in arms reach.

If you use just one of the many techniques contained here,

this book will pay for itself many times over. Hopkins gives you the keys to the "List Building Highway".

This book should be required reading for everyone involved in Internet Marketing as well as anyone who ever thought about Internet Marketing. The book is a quick and easy read. The infomation is easy to digest. Hopkins has a clear vision as he guides you with incredible tips and tricks you need to be a success on-line.

And you always thought "The money is in the list." If you really want to find the money in the list, you need to get "Lucrative List Buiding."
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2 of 2 people found the following review helpful By S. Ames on September 10, 2006
Format: Paperback
Glen Hopkins has produced the quintessential work on how to create a list and what to do with it. I was amazed how valuable the information is.

Even if you think you know everything about building a list, Glen has some insider secrets to share that can open your eyes.

It's a small book and you can read it in an evening, but the contents are very powerful. He talks about viral maketing, co-registration, and turning that list into cash anytime you want.

Great job Glen. This should be in everyone's library. I know I've got mine on the desk as a reference.

- Scott
[...]
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