Up front is an interview with Erik Kessels, Creative Director and co-founder of KesselsKramer in Amsterdam, one of the world’s most cutting edge agencies. He declares that good photography must generate emotion, not just capture it.
The next 428 pages prove his point. The book is filled with page after page of provocative, manipulative, seductive, offensive, absurd, outrageous, humorous, dramatic, emotional, and inspiring full-color images.
There are masterworks of color, lighting, and sales in categories like "Animals," "Automotive," "Beauty & Nudes," "Children," "Fashion," "Food & Drink," "Landscapes," and "Sports."
Many of the photographs shown in the book are being seen in the United States for the first time. Work from photographers in Japan, Holland, Germany, Hong Kong and Milan show unique cultural influences.
200 Best Ad Photographers Worldwide is the result of an international competition. Art directors in creative departments all over the world nominated their most talented photographers. Then, a jury of prominent professionals in the advertising and publishing businesses selected the final images for inclusion.
This is a great book for every ad man, ad woman, professional photographer, hobbyist, or fan of great art and great advertising.
