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Luster NOW! Instant Whitening Toothpaste
 
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Luster NOW! Instant Whitening Toothpaste

by LUSTER PREMIUM WHITE
3.1 out of 5 stars  See all reviews (16 customer reviews)

Price: $10.50
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Allure Best of Beauty 2011
2011 Best of Allure Winner This product won an award from Allure's 2011 Best of Beauty nominations. Discover other tested, award-winning beauty products in our Best of Allure store. Allure magazine is now just $19.99 in the Magazine Store.

Product Features

  • Contains Bluverite, a proprietary formula that creates the optical effect of whiter teeth
  • Whitens teeth after just one brushing-- results last for hours
  • Removes surface and deep stains with daily use
  • Safe on enamel and dental restorations
  • Use whenever your smile needs a boost!

Frequently Bought Together

Luster NOW! Instant Whitening Toothpaste + Luster Toothpaste, White 7, Fresh Mint Flavor 2.6 oz (74 g) + Luster 2 Minute White Kit: Accelerator Mouth Rinse & Super Whitener Gel
Price For All Three: $36.29

These items are shipped from and sold by different sellers. Show details

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Product Description

Luster NOW! is infused with Bluverite®, a unique formula that makes teeth appear instantly whiter with just one brushing, with results that last for hours. Luster NOW! is enamel safe, ideal for daily use, and provides intense stain removal with regular use. For an instantly brighter smile for every day or a night on the town, use Luster NOW!. Luster NOW! is conveniently packaged in three portable tubes, so you can keep one by the sink, in your purse or at your desk to ensure you have a bright, white smile wherever you go. It's perfect before a night out on the town, a first date or a party. In a time where everyone is used to instant gratification, Luster NOW! provides the fast fix for a white smile that lasts for hours. Directions for use: Brush teeth thoroughly with Luster NOW! following meals or twice daily. If excessive blue appears on teeth or gums, simply swish with water to reveal your whiter smile.

Product Details

  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • ASIN: B004XMC3AQ
  • UPC: 814457010235
  • Item model number: DEN-814457010235
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #31,613 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Customer Reviews

Most Helpful Customer Reviews
30 of 30 people found the following review helpful
I been using this product for the past 5 days (two times a day, which it says is safe to do) and have noticed a considerable change on the shade of my teeth. It tastes and leaves my teeth feeling clean and smooth. The reason why I gave it a 4 star rating is because I didn't necessarily see the results "now" as it claims (I mean on my first brush), just don't expect this stuff to lift too many shades in the first wash, for me it wasn't until day 2 that I was able to see this stuff was working, that would mean a number of things though, and it's my personal experience with the product. I recommend giving it a try to gradually whiten your smile.
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11 of 11 people found the following review helpful
I had my doubts... November 1, 2011
By LMDani
Amazon Verified Purchase
I had my doubts about this product, but to my surprise, it works. However, I didn't notice any results for about a week. In my opinion, this product is a great/cheaper option to maintain white teeth.
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11 of 11 people found the following review helpful
Give It Some Time October 23, 2011
By C. Carl
I have to admit I was really excited about this product....read about it in a mag and thought wow.....I normally use my own peroxide whitening trays but they only get your teeth as white as your teeth will get and mine are pretty white but not super white like I want them to be...it's just the max whiteness my teeth will get. That being said I thought for 8.99 on sale I would try this since the contrasting color effect made a lot of sense. I used it and was disappointed, my husband and I both did not notice any difference at all right after I used it. But in 15 minutes or so the blue molecules must have penetrated my teeth because they became really white.....so those of you who are bummed that it doesn't work immediately wait a bit and re-check, you'll definately see a difference. This is why I only gave it 4 stars.
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Most Recent Customer Reviews
Luster Now Instant Teeth Whitening
I purchased this product because I really believed the advertisement when it said instant now. I have wasted my money. Read more
Published 1 month ago by jeanne
Love It.
I love this toothpaste. I love the taste, the texture and the results. My teeth were whiter and shinier instantly. Read more
Published 1 month ago by marriediimuzik
Very Disappointed
I bought this item because It has good reviews and I thought it would be good but I'm Very Disappointed I have used it as the direcctions says and It DIDN'T work... Read more
Published 1 month ago by roze23
surprisingly effective!!
I first read about this product on allure.com, and I was skeptical, but it's actually kind of awesome. At first you won't notice a huge difference but check back in a half hour. Read more
Published 2 months ago by kemacr5
Not instant...But give it time!
I was told to try this by a woman at my work who swore by it. I was a little hesitant because I have tried just about all of the other whitening tooth pastes out there. Read more
Published 3 months ago by Dana
Don't really notice anything
Well, the title of my review pretty much sums it up. I will say that I already have a pretty white smile but not gleaming white. Read more
Published 4 months ago by Karen Rapoport
Didn't notice a difference
I bought this product just for the claims of instant results. I was hoping to use it for my wedding. I wanted whitening that was noticable but not appressive to my enamel. Read more
Published 4 months ago by A. Pangelinan
Only a couple of hours!
This is really only temporary! In the commercials it makes you think it whitens as you brush. Well it has a blue hue so it just stains the teeth. Only for about 2-3 hours. Read more
Published 4 months ago by Cats shoes
A Million Dollar Smile!!
A FRIEND HAD ORDERED "LUSTER WHITENING TOOTHPASTE" AND GAVE ME A TUBE OF IT...I INSTANTLY LOVED THE WAY MY TEETH SPARKLED AND HOW CLEAN AND FRESH MY MOUTH TASTED... Read more
Published 6 months ago by jojo
Did not whiten teeth AT ALL!!!
Utterly useless, did not even give the illusion of temporarily whitening my teeth. Total waste of money as far as I'm concerned.
Published 6 months ago by gracee
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