The new range of Lux soaps with its visible ingredients caters to all your bathing needs enhancing your everyday bath experience. Understanding the beauty ritual of gorgeous stars the world over, Lux has captured their beauty secrets and has presented it in modern and sensually shaped tablets. Everything about Lux, from the look and feel of the products and packaging to the fragrances, is a delight to the feminine senses. Since the 1930s, over 400 of the world's most stunning and sensuous women have been proudly associated with Lux advertisements. Rachael Weiss, Catherine Zeta-Jones and more recently the addition of Bollywood starlets like Aishwarya Rai and Priyanka Chopra, have all been part of the Lux glamour story.