A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars
All you need to know!,
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This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
4 of 6 people found the following review helpful:
4.0 out of 5 stars
ABOUT TIME!,
By Emanuel Perdis "A Voracious reader" (NSW Australia) - See all my reviews
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This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team. In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
3.0 out of 5 stars
A bit academic and Franco-Italian centric.,
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This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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average ownership, luxury brand management, brand manifestations, brand management chapter, luxury client, brand lifecycle, brand aesthetics, brand audit, luxury sectors, brand ethics, optical frames, perfume brands, luxury field, semantic axis, semiotic square, luxury industry, luxury brands, managing creation, brand project, luxury companies, luxury business, smaller brands, brand identity, fashion brands, license deals Key Phrases - Capitalized Phrases (CAPs): (learn more)
Louis Vuitton, United States, New York, Jean-Marie Floch, Salvatore Ferragamo, Don Juan, Calvin Klein, Ralph Lauren, Yves Saint Laurent, Hong Kong, Christian Dior, Paco Rabanne, Hugo Boss, Estée Lauder, Massimo Dutti, Fortune Brands, Dom Pérignon, Christian Lacroix, Bottega Veneta, Arthur Andersen, Coco Chanel, Guy Laroche, Giorgio Armani, Andrea Semprini, Donna Karan Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
average ownership, luxury brand management, brand manifestations, brand management chapter, luxury client, brand lifecycle, brand aesthetics, brand audit, luxury sectors, brand ethics, optical frames, perfume brands, luxury field, semantic axis, semiotic square, luxury industry, luxury brands, managing creation, brand project, luxury companies, luxury business, smaller brands, brand identity, fashion brands, license deals Key Phrases - Capitalized Phrases (CAPs): (learn more)
Louis Vuitton, United States, New York, Jean-Marie Floch, Salvatore Ferragamo, Don Juan, Calvin Klein, Ralph Lauren, Yves Saint Laurent, Hong Kong, Christian Dior, Paco Rabanne, Hugo Boss, Estée Lauder, Massimo Dutti, Fortune Brands, Dom Pérignon, Christian Lacroix, Bottega Veneta, Arthur Andersen, Coco Chanel, Guy Laroche, Giorgio Armani, Andrea Semprini, Donna Karan Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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