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6 Reviews
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Average Customer Review
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5 of 6 people found the following review helpful:
5.0 out of 5 stars
All you need to know!
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this...
Published on December 2, 2009 by C. Selimotic Danforth
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3.0 out of 5 stars
A bit academic and Franco-Italian centric.
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
Published 2 months ago by Mathias Slabbinck
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5 of 6 people found the following review helpful:
5.0 out of 5 stars
All you need to know!,
By
This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
4 of 6 people found the following review helpful:
4.0 out of 5 stars
ABOUT TIME!,
By Emanuel Perdis "A Voracious reader" (NSW Australia) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team. In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
3.0 out of 5 stars
A bit academic and Franco-Italian centric.,
By
Amazon Verified Purchase(What's this?)
This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
very good book,
By Ame "active reader" (Italy) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
I have read various books on this topic and I find that this is probably one of the most complete.
1 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent Book!,
By A.P. "Alexis1956" (Orange County) - See all my reviews
This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
A tremendously informative and excellent book! Highly recommended for anyone who desires to know more about corporate branding and management!
2 of 9 people found the following review helpful:
4.0 out of 5 stars
A-Z of Luxury Brand Management,
By
This review is from: Luxury Brand Management: A World of Privilege (Hardcover)
All you need to know about the luxury side of the fashion business. From Armani to Louis Vuitton... An index of juicy information about the luxury fashion brands.
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Luxury Brand Management: A World of Privilege by Michel Chevalier (Hardcover - March 31, 2008)
$53.00 $33.61
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