"A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people." -James Ogilvy, Publisher, Luxury Briefing, London
"Uché has written a true classic that will be a benchmark for years to come." -Milton Pedrezza, CEO, The Luxury Institute, New York
"Luxury Fashion Branding demonstrates that fashion is not just about flounces and flash, but has a true business edge that cannot be given short drift."- Yaffa Assouline, Editor-in-chief, LuxuryCulture.Com / Assouline Media
"Finally, the business of luxury has received what it has been missing for years, in this book."- Christian Jagodzinski, CEO & Founder, Villazzo Villa Hotel Group
"This book is a must-read for anyone who is serious about competing in the luxury fashion arena. Uché's insights on the strategic aspects of brand management have helped us position Bontoni at the highest end of the luxury market" - Lewis Cutillo, Co-Founder, Bontoni
"This is a pioneering exposé on a dynamic area of human endeavour –luxury goods-, focusing on it as a business." -Wladimir Sachs, PhD, Associate Dean, Research, ESC Rennes School of Business, France
"This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on the international level" -Lieran Stubbings, Director, Global Luxury Forum
"Although the subtitle of this book is Trends, Tactics, Techniques, there’s a whole lot more than that. The author is nothing if not thorough. I was intrigued by this book" -Zoë Page, The Book Bag
Uché Okonkwo is recognized worldwide as one of the pioneer luxury business strategists. A true veteran of the luxury industry, she has closely collaborated with renowned luxury companies including Louis Vuitton, Gucci, Cartier, Fabergé, Christian Dior, Burberry, Tiffany's, Rémy Martin, Boucheron, Oscar de La Renta among many others.
She is the Executive Director& Founder of Luxe Corp (www.luxe-corp.com), the pioneer Luxury Strategy& Management consultancy company based at Paris' famed Place Vendôme, with a worldwide clientele.
Uché initiated the creation of Club e-Luxe, the executive club for luxury e-Business professionals as a convergence point for luxury e-business professionals to obtain access to latest strategies, knowledge, tools, systems, applications and approaches required to optimize luxury online. Club e-Luxe which hosts an annual summit in Paris has become a reference in luxury online and is at the forefront of the advancement of luxury in the context of the internet, digital media and new technologies. A real pioneer, Uché is also the Editor of Luxe-Mag.Com, the leading luxury business magazine online which features among others, insightful digital luxury content.
Her 2007 bestselling book, Luxury Fashion Branding has been recognized as the foremost business text to provide concrete strategic analysis on the business of luxury has become a reference for luxury companies including LVMH, PPR and Richemont and an official text at several business schools notably Harvard, ESSEC Paris and London Business School. She has also conducted seminars in these and other institutions including HEC Paris and Sciences Po Paris.
She sits on the board of several luxury organisations and is an honorary fellow of the American Luxury Marketing Council. Uché has an MBA from Brunel University Business School London.
FANTASTIC! Absolutely neccessary to anyone interested or involved in this industry!Published 6 days ago by Inés Figaredo
this book is a great book it is very informative. i have to say i really enjoyed reading it! My son ripped the jacket the first day it arrived which was pretty annoying. Read morePublished 18 months ago by swirlz
I haven't bought this book, but I really question the wisdom of the people who would buy a book tilted Luxury Fashion Branding: Trends, Tactics, Techniques, or Luxury Online:... Read morePublished on March 18, 2011 by orange kiwi
I purchased this book because of my interest in marketing, brand management and luxury goods. This book receives full 5 stars from me. Read morePublished on November 2, 2010 by Kat
Uché Okonkwo's book, Luxury Fashion Branding has been a reference for me and my colleagues since I discovered it two years ago. Read morePublished on October 8, 2010 by "Luxury insider"
This book might be OK for very very young readers with no previous exposure to business and especially brand marketing. Read morePublished on September 29, 2010 by Unit 163
while there's nothing specifically objectionable about this book, most of the author's recommendations are a bit obvious to anyone remotely familiar with luxury brands and the... Read morePublished on December 15, 2009 by luxe junkie
No doubt this is a real good book for both non experts and experts on Luxury Fashion market. A must read book. Uche Okonkwo is a clever and skilled author. Read morePublished on May 27, 2008 by Italian Reader