I found this towel through a recommendation from another website. I was headed to the beach and decided I HAD to have it. I always carry my phone, Kindle, keys, and suntan lotion to the beach. This towel can hold it all. There are individual pockets labeled for keys, lotion and phone on one side and then a large open pocket, large enough to hold an iPad. There were a few things that are great about the towel but aren't necessarily handy on the beach. It comes with a wonderful built in pillow which is nice when laying by the pool or ocean, but it makes it very bulky to carry. It also makes it rather useless for drying off before heading back to your room. Even with those downsides, the towel gets a 5 star rating for me. It's comfy, the sand side doesn't really hold onto the sand, and the pockets keep everything handy without me worrying about it getting scratched in the sand or on the concrete surrounding the pool. It also tucks them away and makes them less noticeable to passersby. The design is exactly how it looks and is very girly.