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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Luxury world: The Past, Presert and Future of Luxury Brands by Mark Tungate,
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This review is from: Luxury World: The Past, Present and Future of Luxury Brands (Hardcover)
This book have a detailed oberview of luxury producers, brands, intermediaries in the world, and in some new regions for the luxurt (like BRIC). Author gave his detailed analysis of existing positioning of luxury product, and also gave some predictions what will happened with luxury after recession, and in a new anvironment of rellocation of pusrchasing power in world's regions, and also in changing of consumer behavior.
0 of 2 people found the following review helpful:
5.0 out of 5 stars
A fine survey packed with interviews with industry insiders, perfect for business libraries,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Luxury World: The Past, Present and Future of Luxury Brands (Hardcover)
LUXURY WORLD: THE PAST, PRESENT AND FUTURE OF LUXURY BRANDS offers a key to understanding luxury brands and their market appeal, surveying strategies, customers, and how the brands handle change. Business histories and functions are analyzed in a fine survey packed with interviews with industry insiders, perfect for business libraries.
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Luxury World: The Past, Present and Future of Luxury Brands by Mark Tungate (Hardcover - November 28, 2009)
$29.95 $19.77
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