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M-Commerce: Technologies, Services, and Business Models Paperback – April 30, 2002

ISBN-13: 978-0471135852 ISBN-10: 0471135852 Edition: 1st

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Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; 1 edition (April 30, 2002)
  • Language: English
  • ISBN-10: 0471135852
  • ISBN-13: 978-0471135852
  • Product Dimensions: 9.4 x 7.5 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,591,835 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...easy to read...well-written and nicely set out?a useful tool..." (M2 Best Books, 9 September 2002)

From the Back Cover

Presenting the first book ever to provide a complete introduction to m-Commerce!

Mobile Commerce, or m-Commerce, is part of an explosion of new usage scenarios that overcome the limitations of mobile devices in support of highly personalized and time-critical activities for consumers and enterprises alike. With tens of millions of m-Commerce consumers around the world today and a billion mobile phone users, the question is not whether m-Commerce will materialize but rather whether you and your company are ready for it. In this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over. In addition to reviewing the background and driving forces behind m-Commerce, such as the transition to 3G, Sadeh thoroughly explores the m-Commerce value chain and the changing role of many of its actors from mobile network operators and portals to content providers, e-tailers, and financial organizations.

Along with offering a managerial overview of m-Commerce, Sadeh draws on his experience to provide in-depth analysis on topics such as:
* WAP, 3GPP's OSA, and positioning technologies
* Mobile security and payment
* Opportunities for new m-Commerce services and applications
* What it takes to succeed based on lessons learned from leaders such as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Mr. JKW on October 22, 2002
Format: Paperback
Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.
Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT&T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.
Here is the listing of topics Sadeh addresses:
1. The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc
2. The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators
3. The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture
4. The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols
5. Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption
6. M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications
7.
Read more ›
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6 of 7 people found the following review helpful By A Customer on May 11, 2002
Format: Paperback
I don't write book recommendations too often but this truly is a must-read for those who want to understand mobile commerce.
The author provides a splendid overview of this fast moving area, covering both technology and business issues. This is the perfect book for managers like myself who've been hearing bits and pieces about m-commerce but lack a more comprehensive overview of what's out there today, what works and what doesn't and where this entire area is likely headed in the years to come.
The book is modular and well written with easy to understand sections on the underlying technologies (e.g. WAP, mobile security, 3G, LBS, etc.) and insightful discussions of key business issues (e.g. the changing role of mobile operators, profit sharing business models, the role of personalization and context awareness, mobile payments, etc.) The author also does a great job at pointing key usability and privacy issues. I strongly recommend this book.
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2 of 2 people found the following review helpful By Allen Tseng on November 16, 2002
Format: Paperback
I picked up M-Commerce as I was curious where the mobile computing market was going. From where I was standing, I see a lot of hype and was not particularly impressed with the early WAP based services. Although relatively brief, Dr. Sadeh have managed to provide a good overall description of the mobile computing market, past, present and future as well as presented simply and clearly the technologies involved, the problems that need to be overcome and the successful business models that have been employed. As a guide to mobile commerce and it's potential for profitable business growth, I would recommend it highly to executives and other interested parties who are either thinking of jumping on the bandwagon or figuring out how increase competitiveness by leveraging on it.
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2 of 2 people found the following review helpful By A Customer on July 16, 2002
Format: Paperback
This book lives up to expectations. It presents the exciting and fast-moving "m-commerce revolution" comprehensively and with insight. Dr Sadeh covers the state of the art in m-commerce technology and business in clear, accessible prose, suitable for managers and technicians alike. I enjoyed this book a lot, and highly recommend it to everyone who wants to understand the future of mobile business.
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1 of 1 people found the following review helpful By Kyoung Jun Lee on September 14, 2002
Format: Paperback
I have been following recent mobile commerce developments from both business model and technical perspectives and found that this Carnegie Mellon professor's book provides an excellent introduction to m-commerce, including recent developments in Korea and Japan.
The main goodness of this book is that it is structured (not messy) and principle-based (not superficial).
In addition, the way of explanation of this book is reliable and balanced, so I expect the life of this book is longer than some other messy books on 'mobile' stuffs.
I believe this book is also perfect as a textbook on m-commerce or supplement on e-commerce.
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1 of 1 people found the following review helpful By A Customer on June 30, 2002
Format: Paperback
This book is a rarity: it is accessible for both technical and non-technical audiences. Dr. Sadeh has written a marvelous overview of M-Commerce. Especially insightful is the chapter on Next-Generation M-Commerce. The book is challenging in its scope and clear in its execution.
I teach at a top ten engineering school and I plan on recommending this book to students and fellow faculty alike. I cannot recommend this book more highly.
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