In 1908, the trio Walter Flanders, Byron Everitt and William Metzger - at the time, the most well-known names in the Detroit automobile industry - joined together and announced that they would begin production on a medium-priced car. The proof of the magic of their names showed in the sales figures. By the close of 1909, EMF vaulted into the number two slot in automotive production. Factoring in that success was their alliance with the Studebaker Brothers Manufacturing Company, which later purchased EMF.
This book tells the remarkable story of these three automotive giants and the impact they had on the American car industry. Everitt was instrumental in forming the extensive body building industry that characterized Detroit prior to World War II. Metzger established the first automotive dealership in Detroit, if not the country, and served as head of sales of Cadillac during its formative years. Flanders, a genius with machines, masterminded the tools of production for the first Model T.
