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There has been a great deal of research done on how packaging influences consumers' perceptions of products. The first research in packaging was done in the 1930s when self-service supermarkets were becoming more popular. At this time, marketers placed identical detergents in two different packages: one had circles on the outside and the other had triangles. The marketers asked consumers which product they preferred and why. Eighty percent of the consumers preferred the product in the box with circles because they believed it had "higher quality....
