MARKETING MANAGEMENT [Hardcover]

J. Paul Peter (Author), Jr, James Donnelly (Author)

Book Description

ISBN-10: 0073381136 | ISBN-13: 978-0073381138 | Publication Date: October 3, 2008 | Edition: 9

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Editorial Reviews

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

Product Details

• Hardcover: 800 pages
• Publisher: McGraw-Hill/Irwin; 9 edition (October 3, 2008)
• Language: English
• ISBN-10: 0073381136
• ISBN-13: 978-0073381138
• Product Dimensions: 10.1 x 8 x 1.3 inches
• Shipping Weight: 3.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #115,340 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

1.0 out of 5 stars Good marketable book outside, not so good inside, July 26, 2006

By 

Cristhian A. Velazco "poshalista" (Mexico City, Mexico) - See all my reviews
(REAL NAME)   

This review is from: Marketing Management (Hardcover)

I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Good book for a college course, December 10, 2009

By 

Donald Hsu (NYC, United States) - See all my reviews

This review is from: MARKETING MANAGEMENT (Hardcover)

This book got thirteen chapters covering 4Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing of services, and global marketing.
There are four sections of cases, from short one to in-depth study.

I use this book as a college-level course. Final projects were done using these cases. Students like the book.
The book will be better if it includes fewer cases, but more thorough analysis of the cases.

Contrary to other critics here, I believe the book is very good.

5.0 out of 5 stars great book, October 13, 2011

By 

saleh - See all my reviews

Amazon Verified Purchase

This review is from: Marketing Management: Knowledge and Skills, 10th Edition (Hardcover)

It is a very great book, I encourage any marketing student any level of study to read, a wealth of knowledge in the cases with.