Customer Reviews

MARKETING MANAGEMENT

5 star:		(5)
4 star:		(3)
3 star:		(1)
2 star:		(1)
1 star:		(2)

 

 

I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books.
Summarizing too expensive book for few effective information.

This book got thirteen chapters covering 4Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing of services, and global marketing.
There are four sections of cases, from short one to in-depth study.

I use this book as a college-level course. Final projects were done using these cases. Students like the book.
The book will be better if it includes fewer cases, but more thorough analysis of the cases.

Contrary to other critics here, I believe the book is very good.

It is a very great book, I encourage any marketing student any level of study to read, a wealth of knowledge in the cases with.

I'm not rating the book as much as the ordering process. The price was decent, the ordering process was smooth and I got my book in time for class. No issues. Thanks Amazon.

The Internation version is word for word the same as the English version except for the slight difference in page numbers. This is my 2nd Int'l textbook & for the difference in price, it is worthwhile.

I bought this item thinking that this was the 9th edition, as it wasn't clearly marked in the description and it was the wrong book... Be careful with this as some of the case studies in the eighth addition are not in the ninth.

The book arrived in an adequate amount of time and it went along with my course superbly. I couldn't have asked for anything better to accompany me with my class.

The book was delivered very quickly and in good condition. Pretty much exactly what you are looking for when buying a textbook online.

The book I purchased was in excellent condition. The book was not highlighted, did not have torn or missing pages. It arrived in a timely manner.

Excellent condition and super fast shipping, the book was here within 4 days of ordering it!! :)