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MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E Hardcover – November 9, 2010

ISBN-13: 978-0071744584 ISBN-10: 0071744584 Edition: 2nd

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Frequently Bought Together

MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E + Data Governance: How to Design, Deploy and Sustain an Effective Data Governance Program (The Morgan Kaufmann Series on Business Intelligence) + The DAMA Guide to the Data Management Body of Knowledge (DAMA-DMBOK) Print Edition
Price for all three: $149.78

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Product Details

  • Hardcover: 536 pages
  • Publisher: McGraw-Hill Osborne Media; 2 edition (November 9, 2010)
  • Language: English
  • ISBN-10: 0071744584
  • ISBN-13: 978-0071744584
  • Product Dimensions: 1.3 x 7.5 x 9.2 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #251,741 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

“This is a great book about MDM and its impact on our businesses, governments, and in many ways most of our lives. Written in a simple and effective style, it tells the story of how Master Data Management works, what it does, and why we should care very much how it is governed. If you have any interest in MDM, Data, or Information Governance, read this book.” –Steven B. Adler, CIPP, IBM Information Governance Solutions

“The authors have appreciated that MDM is a complex multidimensional area, and have set out to cover each of these dimensions in sufficient detail to provide adequate practical guidance to anyone implementing MDM. While this necessarily makes the book rather long, it means that the authors achieve a comprehensive treatment of MDM that is lacking in previous works. This makes the book especially valuable as a reference work.” –Malcolm Chisholm, Ph.D., President, AskGet.com Consulting, Inc.

“In this book, Alex Berson and Larry Dubov convey the many facets of the value of adopting master data management techniques while ably articulating an implementation roadmap. By maintaining the need to incorporate business process modeling, master data modeling, master metadata management, and data governance, the authors properly frame the necessary ideas for organizational preparation while still providing deep technical detail about both architecture and algorithms. This book is a definite addition to the MDM body of knowledge.” –David Loshin, President, Knowledge Integrity Incorporated

“Alex and Larry have done it again: published a very comprehensive, highly applicable book on MDM and Data Governance that achieves an excellent balance between thought-provoking academic treatment of some very technical subjects, and highly relevant, usable advice on how to achieve success in implementing a successful MDM and Data Governance program. This is a must-read for any program sponsor, CIO, CTO, enterprise architect, information architect, data steward, program manager or practitioner of MDM and Data Governance. This is not a read-and-forget book, but a great reference manual. –Martin Moseley, Chief Architect, CTO, Information Agenda Tiger Team, IBM Software Group

“This work is one of the most comprehensive, clear, well-researched, and insightful guidebooks on master data management and data governance. Larry and Alex did an exceptional job covering these complex topics from many viewpoints including technical, business, architectural, security, industry, social, international, product, and regulatory perspectives. I was so impressed at the level of detail and how much is in this book. The book covers critical principles, concepts, emerging trends, and misconceptions, based upon the author’s extensive experience and research and clarifies keys in creating successful MDM and data governance programs.” –Len Silverston, Best-selling author of The Data Model Resource Book, Volumes 1, 2, and 3

“Clearly, Alex Berson and Larry Dubov were hard at work tackling the tough topic of master data governance before the software vendor community had yet found religion (as the market now has ‘active’, ‘passive,’ and my favorite ‘passive-aggressive’ data governance flavors among the many marketing variations).” –Aaron Zornes, Chief Research Officer, The MDM Institute, San Francisco

About the Author

Alex Berson is an internationally recognized expert, thought leader, author, and advisor in the areas of information management, information security, advanced database technologies, SOA, CRM, data warehousing, mobile computing, and transaction processing, focusing on building complex groundbreaking solutions for financial services, manufacturing, pharmaceutical, and technology companies.
Dr. Larry Dubov is a recognized scientist, IT practitioner, expert, and thought leader in the implementation of complex business-driven technology solutions and products for financial services, banking, telecommunications, and pharmaceutical verticals. His primary focus is on MDM, Master Data Governance, CRM, data warehousing, operational data stores, and SOA.


More About the Author

Alex Berson is an internationally recognized expert, thought leader, author, and advisor in various areas of information technologies. Throughout his professional career, Alex held leadership technology and management positions in companies such as JPMorgan, BearingPoint, Entrust, Merrill Lynch, enCommerce, Dun & Bradstreet, PricewaterhouseCoopers, Solomon Smith Barney, and others. He's currently a chief technology architect for a major global financial services institution.
Alex holds graduate and post-graduate degrees in Applied Math and Computer Sciences and has an extensive scientific background in applied research with specific concentration on advanced areas of algorithmic computations, linear programming, computer simulations, and computing architectures. He taught under-graduate and graduate classes and lectured on these topics throughout his career.
Alex combines his extensive scientific background and practical industry experience by focusing his professional activities on advanced multi-disciplined areas of information technology such as Identity Management and Information Security; Master Data Management (MDM) and Customer Data Integration (CDI); CRM and Business Intelligence; Database technologies, including Column-store and very large databases (VLDB); data warehousing and data mining; service-oriented architecture (SOA); mobile computing; enterprise application integration (EAI), messaging, and middleware. Throughout his career, Alex continues to successfully apply his knowledge, experience and vision to creating complex ground-breaking solutions for financial services, manufacturing, pharmaceutical and technology industries..
Alex is a member of the Board of Directors of the Wall Street Technology Association (WSTA) and is a member of Standard & Poor's Vista Research Society of Industrial Leaders (SIL). He actively participates in professional associations such as IEEE Computer Society, ACM, and Aberdeen Group's Technology Forecasting Consortium; standards organizations including OMG, OASIS, Open Group; various industry consortia such as the Data Warehousing /Institute (TDWI), and technical advisory boards of several technology companies.
Alex has published numerous direction-setting technical articles in trade magazines and on-line publications, and is the author and co-author of a number of best-selling professional books, including Master Data Management and Data Governance; Master Data Management and Customer Data Integration for a Global Enterprise; Building Data Mining Applications for CRM; Data Warehousing, Data Mining and OLAP; Client/Server Architecture; SYBASE and Client/Server Computing; and APPC: Introduction to LU6.2.

Customer Reviews

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A fantastic read and invaluable reference.
Gene D. Fernandez
In a context of strategic planning for Mater Data Management, it was of great help in structuring and enriching the business case we needed to move forward with MDM.
Mario Cantin
I was introduced to MDM with the first version of this book.
T. Anderson

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By DJ Arboretum on December 16, 2013
Format: Hardcover Verified Purchase
I found this book gave me useful understanding of the theory of MDM, which is what I wanted. It also provides some good high level architectures. I think it would have benefitted from more in the way of Case studies, particularly lessons learned. The true value of MDM can be questionable when it comes down to the practical hands on, so real life examples are paramount.
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1 of 1 people found the following review helpful By Michael J. Sexton on September 24, 2013
Format: Kindle Edition Verified Purchase
I found the book rather lacking in technical specifics. It is geared more toward a CTO/CIO audience. If you need to "sell" an MDM project to management, then you'll find good material in this book
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8 of 12 people found the following review helpful By T. Anderson TOP 1000 REVIEWERVINE VOICE on December 17, 2010
Format: Hardcover Verified Purchase
This book is great for beginners just starting out with MDM as well as seasoned professionals. I was introduced to MDM with the first version of this book. That was not my copy, so I bought the second edition for myself.

This book covers everything MDM from architectural considerations to governance and market trends.

The book offers some really sound advice on building the business case for MDM and how to communicate that business case effectively. Listen to their advice!!!! I am an architect, purely a technical guy, but I can tell you from experience without the backing of the business your project will be squashed.

The book covers the technical aspects of implementation in great detail. This book will give you the insight you need to fully understand the complexities of an MDM project. There are a ton of vendors out their claiming to have a magic install of MDM available for purchase, but the truth is they just do not exist. MDM is a process with many steps involved, not a product.

All in all if you are involved or getting involved with MDM this is the book to read.
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Format: Kindle Edition Verified Purchase
I am still a novice in the world of MDM and this book was the right first step. It gives you complete yet succinct overview of MDM, data governance, managing MDM projects, and MDM trends.
I am planning to read it one more time and then I believe i can take on other books which dive into the details of MDM specifics.
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By Janelle on October 11, 2013
Format: Hardcover Verified Purchase
The book gives a good overview about the Data Management. What I like is it stays very much on the 'business' perspective though there are several technical diagrams for illustration. Chap 19 gives you some ideas where you can go from where you are.
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By v sastri on October 2, 2013
Format: Hardcover Verified Purchase
Found easy to follow and get a solid foundation on the subject. The topics were well covered with examples and cases.
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7 of 11 people found the following review helpful By Dimitri Shvorob on December 27, 2012
Format: Hardcover
People who can benefit from reading the book include (a) vendors and consultants selling "data solutions", (b) high-level managers buying them, (c) techies typing in PowerPoint, following a tryst between (a) and (b), or lobbying for a project/budget, and (d) students in courses on "information management" etc. Someone with at least a couple of years of experience in data management - I have considered the alternatives "someone who actually knows SQL syntax" and "someone who actually has to implement or manage a data system" - asking "What new and useful technical data-management advice does the book offer?" may be disappointed. I did not find a whole lot of *original* thought, and proposals (between "where we want to be" and "how to get there", I count as proposals only the latter variety) that did seem original were not always well explained, let alone argued for. Kudos to the authors for aggregating and presenting so much material - from SOX to SSL, from XACML to GLBA, from SOUNDEX to Acxiom, from logs to logarithms - but may I express my admiration for this pedagogical feat, this triumph of methodicalness and erudition, and keep my $36 for a more practical book investment.
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Format: Hardcover
Finally we have the sequel! One that is from seasoned practitioners who have presciently zeroed in on the co-dependence of Master Data Management (MDM) and Data Governance.

Both Master Data Management and Data Governance programs are breaking new ground when it comes to complexity and business value justification for large scale integration projects. Although established in the Global 5000-size financial service enterprises to some degree, Master Data Governance solutions are still an emerging area for both the vendor community and IT professionals. Moreover, there is a tremendous lack of published research on the convergence.

As chief research officer of The MDM Institute, I have been fortunate to work side by side with many of the same large enterprises that Alex and Larry have worked for and with in their MDM efforts. Early on, we commiserated about the lack of systemic rigor in providing the active Data Governance our clients were telling us they greatly needed. Clearly, our pioneering MDM ancestors were telling us to "go early, go governance" as we mutually came to the same determinations that:
* MDM and Data Governance are two vital IT initiatives that are both co-dependent and synergistic
* Successful MDM requires a significant up-front Data Governance investment
* Data Governance as a discrete IT discipline benefits tremendously from the application of MDM

At this point, potential readers should not need any more encouragement to read this book by two of the most experienced practitioners I know of.
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