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MBA Fundamentals Business Writing (Kaplan MBA Fundamentals) [Paperback]

Timothy Flood (Author)
4.4 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

Kaplan MBA Fundamentals May 6, 2008
Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer’s query? The way you word, format, and transmit business correspondence directly affects the results you’ll get.

This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You’ll learn all of the business writing basics, including:

  • How to organize your writing for maximum efficiency
  • Essential guidelines for enacting a professional tone and presence
  • Helpful strategies for ensuring proper use of punctuation and grammar
  • Practical techniques for the layout of your text and embedded visual objects
  • Best practices for print and electronic communications, including memos, letters, reports, and emails

Kaplan MBA Fundamentals

From the #1 graduate test prep provider, Kaplan MBA Fundamentals helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.


Frequently Bought Together

Customers buy this book with The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience $15.75

MBA Fundamentals Business Writing (Kaplan MBA Fundamentals) + The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience


Editorial Reviews

About the Author

Timothy E. Flood, Ph.D., teaches business writing, oral communication, and presentation skills as an adjunct assistant professor of management and corporate communication at University of North Carolina’s Kenan-Flagler MBA program. He serves on the Advisory Council of the Center for International Business Education and Research. Flood has presented on business communication subjects across the world, from Chapel Hill to Egypt.

Product Details

  • Paperback: 224 pages
  • Publisher: Kaplan Publishing; Original edition (May 6, 2008)
  • Language: English
  • ISBN-10: 142779717X
  • ISBN-13: 978-1427797179
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #167,890 in Books (See Top 100 in Books)

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Customer Reviews

5 Reviews
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Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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5.0 out of 5 stars Straightforward and Informative, September 27, 2010
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This review is from: MBA Fundamentals Business Writing (Kaplan MBA Fundamentals) (Paperback)
I was surprised at the amount of valuable information in the book. Definitely a good read for anyone, whether your taking a Business Communications course or not.

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4.0 out of 5 stars MBA Fundamentals - Business Writing, October 4, 2009
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John A. Wilf "JW" (Hinesville, GA USA) - See all my reviews
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This review is from: MBA Fundamentals Business Writing (Kaplan MBA Fundamentals) (Paperback)
The book is very informative and helpful. Dr. Flood organized the information very well and was very inciteful.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars Ever wonder why your writing doesn't elicit the response you need?, December 26, 2008
This review is from: MBA Fundamentals Business Writing (Kaplan MBA Fundamentals) (Paperback)
Read this book and watch how much more power and influence your writing will command.

This book is written in a way that makes it easy and even fun to read. It is by no means a reference guide that will put you to sleep within two pages.

Judging by most written communication I read most people don't realize business writing is different from the writing we were taught growing up and even in undergraduate school. This book clearly and concisely outlines the writing concepts necessary for effective business communication

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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
embedded visual objects, effective business writers, professional editing strategies, successful business writers, internal outlines, grammar matter, actionable items, tone and presence, printed communication, text markers, business readers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Option One, New York, Option Two, Henry Ford
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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