From the Inside Flap
Based on Steven Stralsers popular seminar series, MBA in a Day® offers concise, comprehensive coverage of the vital business topics, important concepts, and proven strategies taught at top business schools. For busy professionals, this straightforward guide offers a comprehensive business education without the time and money of graduate school.
Though suitable for anyone, this book is especially helpful for professional service providers--such as doctors and lawyers--who have extensive training in their profession, but want to learn the business skills necessary to manage a practice or small business. MBA in a Day fills the gap for those who need to understand fundamental business principles they were never taught during their professional education in specialized fields such as law, medicine, engineering, and architecture.
Small business owners and entrepreneurs will find here the same tactics and strategies that full-time MBA students use to get ahead. These classic business essentials are written in plain English, adaptable to any industry or profession, and applicable to todays complex economic world. Packed with illustrative examples, helpful anecdotes, and real-world case studies, its useful as both a guide to learning the fundamentals of business and as a handy reference on your bookshelf.
Divided into four sections--covering management and policy; economics, finance, and accounting; marketing; and systems and processes--this handy resource is easy to navigate and simple to use.
Inside, youll find MBA-level advice on these topics and many more:
- Human resources and personal interaction
- Ethics and leadership skills
- Fair negotiation tactics
- Basic business accounting practices
- Fundamentals of economics
- Marketing strategies
- Advertising and promotion
- Effective communication and presentations
- Project management
- Information technology
- Using the Internet for business purposes
- Quality control measures
For professionals focused on the day-to-day challenges of running a successful practice, operating a small business, or launching a new venture, MBA in a Day presents the essential principles and concepts taught at todays best business schools.
From the Back Cover
Praise for MBA IN A DAY®
"Dr. Stralser's book, MBA in a Day is must reading for every physician who is in a management role, anticipates management responsibilities, or functions in a private, solo, or group practice setting. Insights into the fundamentals of management, marketing, personnel management, finance, and economics will add to one's satisfaction and understanding of his or her contribution in the delivery of modern medicine."
Anthony F. Vuturo, MD, MPH, FACPE
Senior Vice President, Canyon Ranch Health Resort
Professor Emeritus, University of Arizona College of Medicine
"After thirteen years in the National Hockey League, making the transition from professional athlete to entrepreneur has been eased by the practical knowledge that I have implemented from Professor Stralser's MBA in a Day."
Cofounder, FlexxCoach, e-learning for coaches and athletes
Former National Hockey League player
"Increased demands, limited time, and higher expectations challenge executives as never before. MBA in a Day is an excellent resource to cut through all the noise and focus on fundamental guiding business principles."
David E. Ratcliffe
Director, The Merrill Lynch Center for Philanthropy and Nonprofit Management
"Steve Stralser is a master teacher. An MBA from Wharton or Harvard will cost you an arm and a leg. Read this terrific book and invest the money you would have spent on tuition into your own business."
Robert Kramer, PhD
Director, Executive Education Programs
School of Public Affairs, American University
"The 'fundamental' business principles that Professor Stralser teaches in MBA in a Day are integral to sustaining a fast-growing business by any entrepreneur not formally trained in these concepts."
An Inc. 500 Company