MBA Marketing Great Books

A Listmania! list by Paul Dwyer (Portland, OR)
(REAL NAME)   
 
Built to Last: Successful Habits of Visionary Companies
1.  Built to Last: Successful Habits of Visionary Companies by Jim Collins
$19.05   Used & New from: $2.46
4.5 out of 5 stars  See all reviews (310 customer reviews)

Good to Great: Why Some Companies Make the Leap...And Others Don't
2.  Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins
$17.29   Used & New from: $1.49
4.4 out of 5 stars  See all reviews (1,727 customer reviews) | 9 customer discussions

The First 90 Days: Critical Success Strategies for New Leaders at All Levels
3.  The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins
Used & New from: $0.03
4.2 out of 5 stars  See all reviews (241 customer reviews)

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The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto)
4.  The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto) by Nassim Nicholas Taleb
$8.37   Used & New from: $1.66
3.7 out of 5 stars  See all reviews (1,027 customer reviews) | 20 customer discussions

StrengthsFinder 2.0
5.  StrengthsFinder 2.0 by Tom Rath
$15.04   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (2,136 customer reviews) | 6 customer discussions

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
6.  The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) by Timothy Ferriss
$11.82   Used & New from: $6.00
4.4 out of 5 stars  See all reviews (3,849 customer reviews) | 9 customer discussions

In The Plex: How Google Thinks, Works, and Shapes Our Lives
7.  In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
$16.59   Used & New from: $2.54
4.3 out of 5 stars  See all reviews (184 customer reviews) | 1 customer discussion

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
8.  The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Frederik D. Wiersema
$12.92   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (56 customer reviews)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
9.  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
$15.66   Used & New from: $9.89
4.5 out of 5 stars  See all reviews (50 customer reviews)

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
10.  The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
$11.86   Used & New from: $0.01
4.5 out of 5 stars  See all reviews (1,201 customer reviews)

The Design of Business: Why Design Thinking is the Next Competitive Advantage
11.  The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
$18.22   Used & New from: $7.11
4.2 out of 5 stars  See all reviews (50 customer reviews)

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
12.  The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) by Clayton M. Christensen
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (183 customer reviews)

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The Millionaire Next Door: The Surprising Secrets of America's Wealthy
13.  The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas J. Stanley
$9.67   Used & New from: $2.93
4.2 out of 5 stars  See all reviews (1,837 customer reviews) | 1 customer discussion

Made to Stick: Why Some Ideas Survive and Others Die
14.  Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
$16.34   Used & New from: $3.42
4.6 out of 5 stars  See all reviews (804 customer reviews)

The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
15.  The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson
$12.72   Used & New from: $0.22
4.4 out of 5 stars  See all reviews (92 customer reviews) | 1 customer discussion

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
16.  Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder
The list author says:
  "This should be the textbook for the Integrated Project."
$17.77   Used & New from: $10.72
4.5 out of 5 stars  See all reviews (555 customer reviews)

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
17.  Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
$9.99
4.3 out of 5 stars  See all reviews (866 customer reviews)

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
18.  Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore
$9.99
4.3 out of 5 stars  See all reviews (71 customer reviews)

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Linchpin: Are You Indispensable?
19.  Linchpin: Are You Indispensable? by Seth Godin
The list author says:
  "Probably the single most important book to jump-start your career."
$9.42   Used & New from: $3.09
4.3 out of 5 stars  See all reviews (569 customer reviews)

Thinking, Fast and Slow
20.  Thinking, Fast and Slow by Daniel Kahneman
$19.23   Used & New from: $7.94
4.4 out of 5 stars  See all reviews (1,804 customer reviews) | 2 customer discussions

Switch: How to Change Things When Change Is Hard
21.  Switch: How to Change Things When Change Is Hard by Chip Heath
$17.68   Used & New from: $2.59
4.7 out of 5 stars  See all reviews (712 customer reviews)

What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
22.  What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People by Marvin Karlins
$13.52   Used & New from: $8.99
4.5 out of 5 stars  See all reviews (799 customer reviews)