Customer Reviews

MBA's Guide to the Internet: The Essential Internet Reference for Business Professionals

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This book includes a wealth of information on how to maximize the time you spend on the internet: a characteristic I find vitally important, because, as we all know, it's easy to spend hours looking for something online yet finding nothing. The book is well organized, and the index makes it easy to search for different topics of interest. The book will be of most use to someone who wants detailed information about different facets of the internet. For example, Nelson and Coleman outline the strengths and weaknesses of different search engines and services. They also include great information about government websites that help in researching information about businesses and demographics. The book even has information about how to design your own e-mail newsletter or put PowerPoint presentations online. Certainly, everyone won't need a 720-page guide to the internet, but I can see how it will be a useful tool for me.

The MBA's Guide to the Internet describes itself in the Introduction as "the only book that specifically describes how you can more easily, more productively, and more powerfully use the Internet in business." While I'm not sure about it being the only book that attempts these goals, I know that it is the only book, of the many that I have read, that does a thorough job of it.

For the casual Internet user, this book is overkill. There are others that are shorter and more directed to the occasional surfing expedition.

However, this one is targeted specifically to a business market with timely and realistic discussions of just about everything you would want to know about the important role that the World Wide Web can play in the success of businesses today. Discussions on Setting Up a Web Store, Setting Up an Intranet, Online Banking, Online Investing and more make it a valuable manual for businesses already involved or just getting started with eCommerce.