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MDM for Customer Data: Optimizing Customer Centric Management of Your Business Paperback – November 1, 2009


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Product Details

  • Paperback: 100 pages
  • Publisher: Mc Press; 1 edition (November 1, 2009)
  • Language: English
  • ISBN-10: 1583473505
  • ISBN-13: 978-1583473504
  • Product Dimensions: 6 x 0.2 x 9 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,224,512 in Books (See Top 100 in Books)

Editorial Reviews

Review

“This book is a must have for anyone who has been given the opportunity to make their organization more customer centric.”  —Douglas P. Thompson, senior enterprise architchect, SunTrust


"This book offers a practical approach to selecting an architecture and roadmap that supports such a strategy."  —Chai Lam, managing enterprise architect, Bank of Montreal Financial Group

About the Author

Kelvin K. A. Looi is the worldwide program director for InfoSphere Solutions Sales at IBM Software Group. He lives in Toronto, Ontario.

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Most Helpful Customer Reviews

By Efremov on December 4, 2014
Format: Paperback Verified Purchase
Practical and useful information on MDM, short and clear - just what i was looking for!
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