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MDM for Customer Data: Optimizing Customer Centric Management of Your Business Paperback – November 1, 2009

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MDM for Customer Data: Optimizing Customer Centric Management of Your Business + MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E
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Editorial Reviews


“This book is a must have for anyone who has been given the opportunity to make their organization more customer centric.”  —Douglas P. Thompson, senior enterprise architchect, SunTrust

"This book offers a practical approach to selecting an architecture and roadmap that supports such a strategy."  —Chai Lam, managing enterprise architect, Bank of Montreal Financial Group

About the Author

Kelvin K. A. Looi is the worldwide program director for InfoSphere Solutions Sales at IBM Software Group. He lives in Toronto, Ontario.

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