Excerpt. © Reprinted by permission. All rights reserved.
Microsoft Corp. has announced that Choice Hotels International Inc., one of the world's largest hotel franchisors and the company behind such trusted names in lodging as Comfort Inn and Econo Lodge, has selected Microsoft Dynamics CRM 4.0 to automate and integrate its core franchise management operation.
Silver Spring, Md.-based Choice Hotels has more than 5,700 franchised hotels, counting more than 460,000 guest rooms across the U.S. and 40 countries and territories. The company has a further 1,096 hotels with more than 89,000 rooms under development.
