Top critical review
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In humid heat, ignore the product directions. It's better-than-average for keeping ice cubes cold at the back of your neck
on June 1, 2015
PROS: An above-average way to apply ice cubes to keep yourself cool.
CONS: In humid heat (Florida), following package directions, the towel doesn't work much better than a bandana soaked in water.
WHY I'M KEEPING MINE: It's a tidy way to apply ice to the back of my neck to stay cool, and the ice melts slower than if I'd simply wrapped the ice cubes in a bandana or scarf.
I bought one of these at a local store, hoping it would help in the Florida heat. Like another Florida customer, I was disappointed. I'm not convinced this towel is any cooler than a normal bandana might be, soaked in water.
I draped mine around my neck, as shown in the product photos, and it did feel cool... but only for a few minutes. Then, I slid the towel so another section was in contact with my neck, and that cooled (a little) for a few minutes. Repeat, repeat, repeat.
I was not impressed.
For best results -- which still aren't great -- really soak the towel. Then wring it out. Then snap it multiple times and -- this is important -- let it sit with lots of air exposure for at least a full minute, preferably two. That seems to give the towel the maximum cooling effect.
But, as I said, this towel did not live up to its claims in Florida heat.
I would have returned this to the store, but one feature makes this product worthwhile: When I'm at theme parks (my main reason for seeking a way to stay cooler), I can grab a few ice cubes from any of the carts selling soft drinks. I place the ice cubes in the center of the towel (horizontally & vertically centered), and fold the towel over the ice cubes (covering them completely) so they're centered at the back of my neck and won't slide down my back. (From the front, it looks like I'm wearing the towel the same as in the product photos, with the ends loose and draped over my shoulders and slightly down my chest. The ice cubes are concealed at the back of my neck.)
The towel seems to insulate the ice cubes so they don't melt as quickly as in a bandana, and this towel also absorbs the melting water so it doesn't run down my back or otherwise soak my clothing.
I think this product might work fine on a summer day in a climate with just moderate humidity. Too humid (like Florida) and there's little evaporative cooling. Too dry (like Vegas, Salt Lake City, Phoenix, or L.A.) and it'll dry out too quickly
Nevertheless, this towel is the best product I've seen if -- like me -- you use ice cubes at the back of your neck to stay cool. In late May, in sunny, 90F heat at Disney World's Animal Kingdom, ice cubes took more than 15 minutes to melt, and -- as a result -- I stayed fairly cool.