MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.
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Book Description
Editorial Reviews
Review
"More students engage with MKTG. They like the price. It's about time someone paid attention to the price part of the value equation, without neglecting the benefits part." - F. Franzak, Instructor with Virginia Commonwealth University
"It looked amazingly awesome. It was like flipping through a magazine. It was easier to read, and all of the advertisments (pictures) were up to date and related to us as students personally." - Katie H. Warner, student at James Madison University
"They are written in concise, down-to-earth language. There are tons of pictures! and interesting blurbs of information. It's very relevant to my life. It's nice to have a text book/website that seems to reach out to students and actually care about how we learn and try to tailor to our needs as much as possible." - Alice Brent, student at Arizona State University
"It looked amazingly awesome. It was like flipping through a magazine. It was easier to read, and all of the advertisments (pictures) were up to date and related to us as students personally." - Katie H. Warner, student at James Madison University
"They are written in concise, down-to-earth language. There are tons of pictures! and interesting blurbs of information. It's very relevant to my life. It's nice to have a text book/website that seems to reach out to students and actually care about how we learn and try to tailor to our needs as much as possible." - Alice Brent, student at Arizona State University
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Most Helpful Customer Reviews
5.0 out of 5 stars
Excellent!,
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This review is from: MKTG (2007-2008 Edition) (Paperback)
This is a very good textbook. It is very modern in terms of methods of teaching, in stark contrast to many textbooks which are very archaic and require rote memorization.
5.0 out of 5 stars
Got an A,
This review is from: MKTG (2007-2008 Edition) (Paperback)
The book came right on time and I received an A in the class. I paid freakin 7 cents for the book! OMG All I know is I love BWB!!!!
5.0 out of 5 stars
very pleased,
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This review is from: MKTG (2007-2008 Edition) (Paperback)
I purchased this book for and was very pleased. It showed up on time and in perfect condition.
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