MKTG 3.0 2009 Edition (with Review Card and Printed Access Card) (Paperback)

~ (Author), (Author), Carl McDaniel (Author)

Editorial Reviews

Product Description

MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

About the Author

Charles W. Lamb has authored or coauthored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellors Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M.J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and a Fellow of the Southwestern Marketing Association.

Joseph F. Hair is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association and Southwestern Marketing Association. He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair serves as a consultant to many businesses.

Carl McDaniel is a retired professor of marketing at the University of Texas Arlington, where he was chairman of the Marketing Department for twenty-two years. He is the recipient of several awards for outstanding teaching. McDaniel also has been District Sales Manager for Southwestern Bell Telephone Company. Currently, he serves as a board member of the North Texas Higher Education Authority and is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, Southwestern Marketing Association, and Western Marketing Association.

Product Details

• Paperback: 326 pages
• Publisher: South-Western College Pub; 3 edition (February 18, 2009)
• Language: English
• ISBN-10: 0324789289
• ISBN-13: 978-0324789287
• Product Dimensions: 10.8 x 8.4 x 0.7 inches
• Shipping Weight: 2.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
• Amazon.com Sales Rank: #55,032 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great Marketing book!, November 26, 2008

By	T (Portland, OR) - See all my reviews

This review is from: MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) (Paperback)

I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!

1.0 out of 5 stars Can I rate this at zero stars? Thank God for good teachers!, November 1, 2009

By	Brian Jones (IA, USA) - See all my reviews (REAL NAME)

The layout of the text is simply atrocious. If you like reading magazines, then this is the book for you, but if you're interested in learning from a well-organized and greatly presented book, look elsewhere.

The randomly placed images and statistics are more than ample to detract from the text itself, which seems to lack content anyway. Although all the terms are there, it would seem that you really have to seek them out among the oddly-shaped columns that zig and zag with random and oft useless images.

The online features of this book aren't any better. Trying to be "hip" or "cool" only works well when enough effort is put in to the attempt. Just signing in is a hassle, seemingly taking two or three links to new browser windows every time, and it isn't better once you get there. The quizzes are really difficult to navigate, and the feedback sometimes can be as little as, "Review Learning Objective 5." I thought the entire point of online quizzes was the instant feedback functioning as a reinforcer! Plus, if you've spent the time getting to and through the quiz already, the chances of going back to the book after all the hassle are slim to none, at least if you get as frustrated as I do with intensely difficult website navigation.

Add all of this to the fact that the PowerPoint presentations for the chapters are complicated and animated enough to mandate a large size, and that the website itself will not upload these ~7mb files to you at a speed faster than about 200 *KB* /sec (very, very slow...in Firefox, Chrome OR Explorer!), often dropping to zero for no apparent reason. I have tried for hours and have yet to even see one come across the proverbial wire.

Overall, this is a terrible book. Physically, the layout makes my eyes hurt and makes the information far less accessible than if it were written and organized well. Electronically, the website looks "cool" at its face, but the function is hampered through lack of applicable content, poor navigation and impossibly slow download speeds for unnecessarily large PowerPoint files.

As a student, I beg teachers who might read this review to shy away from this sham book. I don't know if McGraw-Hill or Wiley have a marketing book, but all of my experiences with those publishers have been much better than this one, in layout, content presentation and especially online usability.

Sure, it might be cheaper, but everyone has their own story which concludes with, "You get what you pay for."

4.0 out of 5 stars Mostly satisfactory transaction..., October 19, 2009

By	Laura Hornsby "Skeeter808" (Eugene, OR., USA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) (Paperback)

Fast shipping, good customer service, and prompt action taken when I reported a problem. The only problem that I had was that the book did not arrive in the condition I expected based on the online listing. When I emailed the seller, however, they promptly refunded my money. Overall, I am pleased with the transaction.