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MKTG 5 Paperback – February 24, 2011

ISBN-13: 978-1111528096 ISBN-10: 1111528098 Edition: 5th

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Product Details

  • Paperback: 400 pages
  • Publisher: Cengage Learning; 5th edition (February 24, 2011)
  • Language: English
  • ISBN-10: 1111528098
  • ISBN-13: 978-1111528096
  • Product Dimensions: 10.7 x 8.4 x 0.7 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #345,832 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science, and a Fellow of the Southwestern Marketing Association.

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries, ranging from food and retail, to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than than 40 years during which he the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to Marketing, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

Customer Reviews

There are plenty of examples to help understand the concepts.
Jay Dee
I like the books like this, because they are cheap, lightweight, and easy to read, even though I dont read most of my textbooks anyways.
Tyler Southern
One more thing is that the book came shrink wrapped and was in perfect mint condition.
Amazon Customer

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Natalia Serafimovici on October 28, 2011
Format: Paperback Verified Purchase
The book is extremely helpful in the class. The review sheets awesome because before the exam you will not need to carry the whole book around with you, just tear out the sheets and study on the go. I also loved the web-site access because it allows you to take quizzes, my only concern about quizzes though, they do not change the questions and do not scramble them, when you go over a quiz a couple of times you just memorize the answers. Flash cards are available on the web-site as well, you can either print them or study on the computer.
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5 of 5 people found the following review helpful By Jay Dee on July 2, 2011
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This is the first, ever textbook that I don't mind reading page after page in one sitting (other textbooks usually bore me by the second page). It's short and gets right to the point, using simply language that people who are not familiar with Marketing will understand. There are plenty of examples to help understand the concepts. Examples are pretty up to date as well.

I've never read the previous books from this series, but my Professor said that the biggest different from MKTG 4 may be the chapter about Social Media.
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1 of 1 people found the following review helpful By monster on August 8, 2012
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i'v got this book with missing pages ( summary pages ) , make sure
next time that all the pages are there
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By BettyB on April 10, 2014
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This book will help learn how to market globally and how to set up marketing accounts and how to do graphs.
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By xiao liu on February 6, 2014
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Magazine quality, very good. Easy understanding.
I bought it when in its first publish year, very expensive. Not a big value right now.
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By Brittany Gaunt on December 31, 2013
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It came as it was described, worked great for the class I was taking. I'm not sure it would be good for anything other than school though,
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By TSizemore on December 26, 2013
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I think this product definitely lived up to and exceeded its expectations and was exactly what I was looking to buy!
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By S.Wiggins on September 3, 2013
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I enjoy this book. The reason why I like this book because it just gives marketing as new management meaning.
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