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MKTG 5 Paperback – February 24, 2011

33 customer reviews
ISBN-13: 978-1111528096 ISBN-10: 1111528098 Edition: 5th

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Editorial Reviews

About the Author

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.
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Product Details

  • Paperback: 400 pages
  • Publisher: Cengage Learning; 5th edition (February 24, 2011)
  • Language: English
  • ISBN-10: 1111528098
  • ISBN-13: 978-1111528096
  • Product Dimensions: 10.7 x 8.4 x 0.7 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #111,513 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Natalia Serafimovici on October 28, 2011
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The book is extremely helpful in the class. The review sheets awesome because before the exam you will not need to carry the whole book around with you, just tear out the sheets and study on the go. I also loved the web-site access because it allows you to take quizzes, my only concern about quizzes though, they do not change the questions and do not scramble them, when you go over a quiz a couple of times you just memorize the answers. Flash cards are available on the web-site as well, you can either print them or study on the computer.
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6 of 6 people found the following review helpful By Jay Dee on July 2, 2011
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This is the first, ever textbook that I don't mind reading page after page in one sitting (other textbooks usually bore me by the second page). It's short and gets right to the point, using simply language that people who are not familiar with Marketing will understand. There are plenty of examples to help understand the concepts. Examples are pretty up to date as well.

I've never read the previous books from this series, but my Professor said that the biggest different from MKTG 4 may be the chapter about Social Media.
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1 of 1 people found the following review helpful By monster on August 8, 2012
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i'v got this book with missing pages ( summary pages ) , make sure
next time that all the pages are there
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The Book is excellent, I'm teaching with it and is a great tool, pretty updated and well organized; the only bad thing is that when was packed they put a sticker on the cover and back that makes impossible to see it and is a pain to try to take it off. The printbook access card never came with it.
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By Dylan on August 30, 2013
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I found this very useful for my college marketing class that I aced. I couldn't have earned the "A" without it. It's the older issue of the two recommended by my professor and I found it to be exactly what I needed. It's very insightful, surprisingly current, and very easy to understand.
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i never thought I would say this about a text book, but I love this book. Its clear, concise, and has tear out review cards. I'm super busy and working on a masters online, and this book makes studying so much easier
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This book is okay. However, I wouldn't recommend. It's not the best Marketing book. A little hard to understand. Examples given are unclear. Words are confusing. Boring to read.
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By Lacy on May 22, 2013
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This was a used book and was a little worn but I was already aware of that when purchasing this book. Everything went well with this buy I will do business again. Great sell!!!
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