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7 of 7 people found the following review helpful
on October 28, 2011
The book is extremely helpful in the class. The review sheets awesome because before the exam you will not need to carry the whole book around with you, just tear out the sheets and study on the go. I also loved the web-site access because it allows you to take quizzes, my only concern about quizzes though, they do not change the questions and do not scramble them, when you go over a quiz a couple of times you just memorize the answers. Flash cards are available on the web-site as well, you can either print them or study on the computer.
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6 of 6 people found the following review helpful
on July 2, 2011
This is the first, ever textbook that I don't mind reading page after page in one sitting (other textbooks usually bore me by the second page). It's short and gets right to the point, using simply language that people who are not familiar with Marketing will understand. There are plenty of examples to help understand the concepts. Examples are pretty up to date as well.

I've never read the previous books from this series, but my Professor said that the biggest different from MKTG 4 may be the chapter about Social Media.
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1 of 1 people found the following review helpful
on August 8, 2012
i'v got this book with missing pages ( summary pages ) , make sure
next time that all the pages are there
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on July 20, 2012
The Book is excellent, I'm teaching with it and is a great tool, pretty updated and well organized; the only bad thing is that when was packed they put a sticker on the cover and back that makes impossible to see it and is a pain to try to take it off. The printbook access card never came with it.
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on August 30, 2013
I found this very useful for my college marketing class that I aced. I couldn't have earned the "A" without it. It's the older issue of the two recommended by my professor and I found it to be exactly what I needed. It's very insightful, surprisingly current, and very easy to understand.
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on May 29, 2012
i never thought I would say this about a text book, but I love this book. Its clear, concise, and has tear out review cards. I'm super busy and working on a masters online, and this book makes studying so much easier
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on February 2, 2015
This book is okay. However, I wouldn't recommend. It's not the best Marketing book. A little hard to understand. Examples given are unclear. Words are confusing. Boring to read.
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on May 22, 2013
This was a used book and was a little worn but I was already aware of that when purchasing this book. Everything went well with this buy I will do business again. Great sell!!!
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on February 6, 2014
Magazine quality, very good. Easy understanding.
I bought it when in its first publish year, very expensive. Not a big value right now.
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on November 6, 2012
This book worked for the class I needed it for. Just a textbook, so cannot provide a in depth review, but worked for what I needed it for.
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