Customer Reviews

MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card)

5 star:		(10)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!

As an introduction for Marketing, this book is great. If purchased new, the book has access to online tools and interaction. It is laid out well, easy to read and full of examples that relate to and explain the vocabulary well.

Great book, brand new and same as any other source but, much better price on Amazon.

I bought a used of this and it was so....good!
it has a password in it allow me to learn info from its website.
Only 1.5+3.99 shipping.

The book is full of great info but a little blah to read. Im reading it for a college marketing course and know if I follow the readings ill do fine.

This book reads like a magazine, if you are looking for great detail in examples and definitions, this book will not meet you expectations.

The layout of the text is simply atrocious. If you like reading magazines, then this is the book for you, but if you're interested in learning from a well-organized and greatly presented book, look elsewhere.

The randomly placed images and statistics are more than ample to detract from the text itself, which seems to lack content anyway. Although all the terms are there, it would seem that you really have to seek them out among the oddly-shaped columns that zig and zag with random and oft useless images.

The online features of this book aren't any better. Trying to be "hip" or "cool" only works well when enough effort is put in to the attempt. Just signing in is a hassle, seemingly taking two or three links to new browser windows every time, and it isn't better once you get there. The quizzes are really difficult to navigate, and the feedback sometimes can be as little as, "Review Learning Objective 5." I thought the entire point of online quizzes was the instant feedback functioning as a reinforcer! Plus, if you've spent the time getting to and through the quiz already, the chances of going back to the book after all the hassle are slim to none, at least if you get as frustrated as I do with intensely difficult website navigation.

Add all of this to the fact that the PowerPoint presentations for the chapters are complicated and animated enough to mandate a large size, and that the website itself will not upload these ~7mb files to you at a speed faster than about 200 *KB* /sec (very, very slow...in Firefox, Chrome OR Explorer!), often dropping to zero for no apparent reason. I have tried for hours and have yet to even see one come across the proverbial wire.

Overall, this is a terrible book. Physically, the layout makes my eyes hurt and makes the information far less accessible than if it were written and organized well. Electronically, the website looks "cool" at its face, but the function is hampered through lack of applicable content, poor navigation and impossibly slow download speeds for unnecessarily large PowerPoint files.

As a student, I beg teachers who might read this review to shy away from this sham book. I don't know if McGraw-Hill or Wiley have a marketing book, but all of my experiences with those publishers have been much better than this one, in layout, content presentation and especially online usability.

Sure, it might be cheaper, but everyone has their own story which concludes with, "You get what you pay for."

The book was here fast and in great condition; however, it was the wrong book so I returned it.

This seller was excellent to worth with. The communication was quick and professional. Highly Recommended!!!

MKTG 2 is an excellent, most up to date source for anyone who wants to learn about the consumer market or business market. It is easy to read and understand. With the accompanied "code" for access to a Companion Website, which allows readers to better understand and use the concepts learned with games, flash cards, and quizzes, a person entering into business as an entrepreneur or into marketing will do so with more ease because they'll know the gist of the market and how it works. You'll have a slight advantage in my opinion. Great book!!!