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MOM, Incorporated: A Guide to Business + Baby Paperback – September 16, 2011


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MOM, Incorporated: A Guide to Business + Baby + The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home + Mom Blogging For Dummies
Price for all three: $42.98

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Product Details

  • Paperback: 192 pages
  • Publisher: Sellers Publishing, Inc. (September 16, 2011)
  • Language: English
  • ISBN-10: 1416206515
  • ISBN-13: 978-1416206514
  • Product Dimensions: 8.9 x 7 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #809,425 in Books (See Top 100 in Books)

Editorial Reviews

Review

Sherman (The Complete Idiot's Guide to Crowdsourcing) and Smith (founder, extraordinarymommy.com) provide the nuts and bolts for parents wanting to start a home-based service- or product-oriented business. They introduce the KISS principle - Keep it Simple, Sister! - and include handy planning worksheets throughout (also available for download via MomIncorporated.com). A solid business perspective is supplied, with practical info on accounting, taxes, patents, insurance, and more. The authors also cover time management, PR/marketing, and legal advice. This is a helpful business resource for parents. --Barb Kundanis, Library Journal

About the Author

Aliza Sherman: Aliza is a successful serial entrepreneur with over 20 years experience starting and running companies, particularly in the Internet space. In 1995, she founded the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. In 2005, she founded one of the first social media marketing agencies that became Conversify in 2008. In 2010, she started a mobile apps communications, marketing and development company called Mediaegg. Aliza is the author of seven books including PowerTools for Women in Business: 10 Ways to Succeed in Life and Work (Entrepreneur Press); The Everything Blogging Book (Adams Media) and the upcoming StreetWise ECommerce (Adams Media). Her eighth book, The Complete Idiot's Guide to Crowdsourcing, will be out Spring 2011. She is an avid blogger and freelance writer, contributing to WorkitMom.com as Entrepreneur Mom, WomenEntrepreneur.com on the Women at Work blog, WebWorkerDaily.com, Entrepreneur magazine, Pink magazine, and many other online and offline publications. Aliza has been featured numerous times in USA Today, US News & World Report, CNN, CNBC, and been profiled in People, Time, among many others. When she started her Internet company Cybergrrl, Inc., Newsweek named her one of the ""50 People Who Matter Most on the Internet."" More recently, Fast Company named her one of the Most Influential Women in Technology. Aliza was recently included on a number of lists including Forbes.com's Top 20 Women for Entrepreneurs to Follow, Twitter Grader's 100 Most Powerful Women on Twitter, MyMediaInfo's Top 10 Twittermoms, and Babble.com's Top 50 Moms on Twitter.

Danielle Smith: Danielle Smith is a former award-winning television news anchor and reporter turned blogger, vlogger, video correspondent and public speaker. She is the founder and primary author of ExtraordinaryMommy.com and DanielleSmithMedia.com, as well as the host and producer of Bliss TV. Danielle has emceed events that included guests appearances by the First Lady, Michelle Obama and Martha Stewart. She worked as a correspondent at the 2011 ProBowl in Hawaii and 2010 Winter Olympic Games on behalf of P&G and has championed the fight against Child Hunger, working directly with the Con Agra Foods Foundation. She has been featured on the CBS Early Show, Fox News, MSNBC, NPR, in USA Today, as well as on a variety of Web sites. Danielle has continued to follow her on-camera passion working the Red Carpet and hosting live-streaming events on behalf of the 140 Character Conferences: Exploring the State of Now. She is thrilled to be the mom of seven-year-old daughter Delaney and five-year-old son Cooper.

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Customer Reviews

4.8 out of 5 stars
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Get your business going now!
Nika Stewart
The book takes you through all the essential steps to starting and running a business.
Sheena Edwards
The book is easy to read and helpful in a big-sister kind of way.
Darla DeMorrow

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By In Christina Stevenson on April 12, 2013
Format: Kindle Edition
This book was very generic. The examples lacked depth and offered minimal insight. The authors plugged their website constantly and I found their website to be lacking.
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3 of 4 people found the following review helpful By Tamara Walker on October 12, 2011
Format: Paperback Verified Purchase
Whether you are just thinking of starting your own online business, are in the process of starting one, or even if you have an established business already, there is something in this book that will be helpful to you. My business has been online since 2001 but has changed and evolved over the years and the lessons in this book are helping me improve upon it and gave me some great ideas on how to expand and further my outreach. I appreciate the authors sharing not only what has worked for them but also the mistakes they've learned along the way so we can all avoid making the same mistakes. This book is filled with knowledge I wish I'd had from the start of my journey as a "momprenuer".
Also, just because the title of the book makes it sound like it is only for moms with babies or very young children, don't think this book can't help you if you don't have kids or have older kids or teenagers. There are some helpful tips for juggling the needs and demands of young children along with your business, but even as the mom of an adult child and an older teenager, I found this book to be filled with advice and information that is relevant to me and to almost anyone starting a business online. It was well worth the money and the time spent reading it and I will be using it as a reference guide for a long time to come.
Job well done, Danielle and Aliza!
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3 of 4 people found the following review helpful By K. Zucker on October 31, 2011
Format: Paperback Verified Purchase
Kudos to Aliza and Danielle for providing a realistic and helpful guide to starting and operating a home-based business! As a partner in three corporations and a mom to 2.5 (one on the way!) I found the information in the book to be thoughtful, helpful and comprehensive. I especially liked the section on money since many women find that aspect to be the most intimidating part of working for themselves.

Mom Incorporated is a must-read for moms seeking balance in their lives and wondering whether working from home is a viable option. I especially love the downloadable worksheets that help you take a good hard look at your business plan, they are at [...]
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3 of 4 people found the following review helpful By Nika Stewart on October 17, 2011
Format: Paperback Verified Purchase
If you've ever said "I want to start a business, but I just don't know how," - you have no more excuses. This book gives you everything you need, from deciding the best type of business to fit your personal taste and lifestyle (with many great ideas!), to planning marketing and crunching numbers, to getting needed support. Plus tips for dealing with mommy guilt! And all throughout the book are specific, real-life examples of moms who are DOING it.

Even as a seasoned entrepreneur, I got some fabulous ideas. This is a Must-Have for mom entrepreneurs (and mom entrepreneurs-to-be).

Don't wait any longer. Get your business going now!
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2 of 3 people found the following review helpful By J. Nickel on February 10, 2012
Format: Paperback
I love how the authors take you step by step into what basically becomes a business plan.
Everything from the amount of work a busy mom can feasibly take on, to the hours she might work, to how to fund the business, the team to assemble (lawyer, bookeeper for example) and more. Yet they write it in a very unassuming way which puts even the most inexperienced at ease.

That said, experienced business women will benefit from this exercise as a refresher. It can help you look at your current business model differently, and especially your work-life balance to see where there is room for improvement.
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2 of 3 people found the following review helpful By Darla DeMorrow on November 22, 2011
Format: Paperback
I LOVED Mom, Incorporated, by Aliza Sherman and Danielle Elliott Smith, and recommend that if you are a mom who wants to start a business, you click over right now and buy a copy. Or keep reading and let me convince you why you need this book.

There is very little about being a mom that is easy. However, Mom, Incorporated makes it easy to understand the steps to getting started in your own business. The actual work may or may not be easy, but having the roadmap all laid out for you is wonderful.

These gals don't skip the obvious, as so many other business books do. They start with a plea to find your passion because you'll be energized if you work from that space. But then they discuss the necessary, like the building your business team (p74) and how to calculate revenue potential (p94) for your business.

Forms. Gotta love them. When someone creates a form that saves you time, it's worth the price paid for the book. The one form I wish I had included in my book, The Pregnant Entrepreneur is on pages 22-25 of Mom, Incorporated. The Weekly Calendar Template is a really useful grid, and Danielle's schedule shows the crazy type of schedule many of us moms carry, toggling between home and work lives. If you are trying to get your business off the ground, my advice is to take the time to write in the book, and get some of the nuts and bolts of your business figured out before you have to learn about it the hard way.

The new social media is both an opportunity and a burden for some.
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