Sherman (The Complete Idiot's Guide to Crowdsourcing) and Smith (founder, extraordinarymommy.com) provide the nuts and bolts for parents wanting to start a home-based service- or product-oriented business. They introduce the KISS principle - Keep it Simple, Sister! - and include handy planning worksheets throughout (also available for download via MomIncorporated.com). A solid business perspective is supplied, with practical info on accounting, taxes, patents, insurance, and more. The authors also cover time management, PR/marketing, and legal advice. This is a helpful business resource for parents. --Barb Kundanis, Library Journal
About the Author
Aliza Sherman: Aliza is a successful serial entrepreneur with over 20 years experience starting and running companies, particularly in the Internet space. In 1995, she founded the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. In 2005, she founded one of the first social media marketing agencies that became Conversify in 2008. In 2010, she started a mobile apps communications, marketing and development company called Mediaegg. Aliza is the author of seven books including PowerTools for Women in Business: 10 Ways to Succeed in Life and Work (Entrepreneur Press); The Everything Blogging Book (Adams Media) and the upcoming StreetWise ECommerce (Adams Media). Her eighth book, The Complete Idiot's Guide to Crowdsourcing, will be out Spring 2011. She is an avid blogger and freelance writer, contributing to WorkitMom.com as Entrepreneur Mom, WomenEntrepreneur.com on the Women at Work blog, WebWorkerDaily.com, Entrepreneur magazine, Pink magazine, and many other online and offline publications. Aliza has been featured numerous times in USA Today, US News & World Report, CNN, CNBC, and been profiled in People, Time, among many others. When she started her Internet company Cybergrrl, Inc., Newsweek named her one of the ""50 People Who Matter Most on the Internet."" More recently, Fast Company named her one of the Most Influential Women in Technology. Aliza was recently included on a number of lists including Forbes.com's Top 20 Women for Entrepreneurs to Follow, Twitter Grader's 100 Most Powerful Women on Twitter, MyMediaInfo's Top 10 Twittermoms, and Babble.com's Top 50 Moms on Twitter.
Danielle Smith: Danielle Smith is a former award-winning television news anchor and reporter turned blogger, vlogger, video correspondent and public speaker. She is the founder and primary author of ExtraordinaryMommy.com and DanielleSmithMedia.com, as well as the host and producer of Bliss TV. Danielle has emceed events that included guests appearances by the First Lady, Michelle Obama and Martha Stewart. She worked as a correspondent at the 2011 ProBowl in Hawaii and 2010 Winter Olympic Games on behalf of P&G and has championed the fight against Child Hunger, working directly with the Con Agra Foods Foundation. She has been featured on the CBS Early Show, Fox News, MSNBC, NPR, in USA Today, as well as on a variety of Web sites. Danielle has continued to follow her on-camera passion working the Red Carpet and hosting live-streaming events on behalf of the 140 Character Conferences: Exploring the State of Now. She is thrilled to be the mom of seven-year-old daughter Delaney and five-year-old son Cooper.