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MORE Best Business Practices for Photographers Paperback – May 28, 2014

ISBN-13: 978-1305094055 ISBN-10: 1305094050 Edition: 1st

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Product Details

  • Series: Best Business Practices for Photographers (Book 2)
  • Paperback: 384 pages
  • Publisher: Cengage Learning PTR; 1 edition (May 28, 2014)
  • Language: English
  • ISBN-10: 1305094050
  • ISBN-13: 978-1305094055
  • Product Dimensions: 9 x 7.3 x 1.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #102,138 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

John Harrington has worked for more than 16 years as an active photographer in Washington DC and around the world, working with both editorial and commercial clients. His photography business has been successful, with income rising ten-fold since he started. He has spoken at courses and meetings of The NPPA's Northern Short Course, The White House News Photographers Association, Smithsonian Institution, Corcoran School of Art and Design, American Society of Media Photographers Capital Region, University of Maryland, Northern Virginia Community College, Trinity College, and the Northern Virginia Photographic Society. Editorially, his credits have included the Associated Press, The New York Times, The Washington Post, Time, Newsweek, US News and World Report, The National Geographic Society, USA Today, People, MTV, and Life. For corporate and public relations clients, John has successfully placed images with the wire services (Associated Press, Reuters, Gannett, Agence France Presse, and UPI) over three hundred times. Commercially, John has worked with well over half of the top fortune 50 companies, and even more of the top 500. Ad campaigns for Seimens, Coca Cola, General Motors, Bank of America, and Freddie Mac, to name a few, have been seen worldwide.

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Customer Reviews

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1 of 1 people found the following review helpful By Conrad J. Obregon TOP 1000 REVIEWERVINE VOICE on July 10, 2014
Format: Paperback
John Harrington has written a useful follow-up to his book "Best Business Practices for Photographers, Second Edition." However, unless the reader has read the earlier book, this book may actually leave you adrift because the author has used this book to fill the spaces between the various topics covered in the earlier book.

The book starts out by explaining the corporate forms of ownership and then where to locate your office or studio. The author considers the pros and cons of outsourcing versus insourcing. There are sections dealing with interns, dealing with clients, branding and style. He urges the pro to concentrate on the language he or she uses. There are chapters on ethics and professionalism, and a look at social media. Harrington also discusses pricing, licensing, publishing, non-profits and NGOs. There is a lengthy chapter on video and step-by-step instructions relating to electronic copyright registration and Quick Books.

That's a wide variety of information and, necessarily for the supplement to his earlier book, doesn't hang together as well as that book. Occasionally Harrington's ideas seem more like a collection of random thoughts, but despite that, offer a great deal of useful information, particularly to the new professional. It helps that Harrington is clear and, for the most part, easy to understand.

Some chapters, like the one on electronic registration, are almost impossible to provide a straight-through reading. Instead one has to follow the instructions, step by step, to accomplish the task. Luckily Harrington tells you how to set this up in a way so that many of the steps are automatic after the first setup.
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1 of 1 people found the following review helpful By midwest shooter on June 13, 2014
Format: Paperback Verified Purchase
Along with John's first book "Best Business Practices" this book is a must read for those who want to own/run
a business that makes pictures. I realize it's more sexy to spend time thinking about the photographs you want
to make, but if you do not take the time to learn the right way to set up and run your business, you will not be in
business long.

John takes the time to spell it out so you do not have to re-invent the wheel, if your thinking about turning your passion
into a business or have been in business and want to improve your business practices then this book is a great place to start. To
run a photography business today demands right-brain thinking with a left-brain approach. Your not just a photographer, your
a business owner that produces photography.

Easy to read, with great information.
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1 of 2 people found the following review helpful By Enrique E Shore on July 12, 2014
Format: Paperback Verified Purchase
Excellent! Thanks for sharing so much valuable experience!
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