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MORE Best Business Practices for Photographers 1st Edition

4.9 out of 5 stars 13 customer reviews
ISBN-13: 978-1305094055
ISBN-10: 1305094050
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Editorial Reviews

About the Author

John Harrington has worked for more than 16 years as an active photographer in Washington DC and around the world, working with both editorial and commercial clients. His photography business has been successful, with income rising ten-fold since he started. He has spoken at courses and meetings of The NPPA's Northern Short Course, The White House News Photographers Association, Smithsonian Institution, Corcoran School of Art and Design, American Society of Media Photographers Capital Region, University of Maryland, Northern Virginia Community College, Trinity College, and the Northern Virginia Photographic Society. Editorially, his credits have included the Associated Press, The New York Times, The Washington Post, Time, Newsweek, US News and World Report, The National Geographic Society, USA Today, People, MTV, and Life. For corporate and public relations clients, John has successfully placed images with the wire services (Associated Press, Reuters, Gannett, Agence France Presse, and UPI) over three hundred times. Commercially, John has worked with well over half of the top fortune 50 companies, and even more of the top 500. Ad campaigns for Seimens, Coca Cola, General Motors, Bank of America, and Freddie Mac, to name a few, have been seen worldwide.

Product Details

  • Series: Best Business Practices for Photographers (Book 2)
  • Paperback: 384 pages
  • Publisher: Cengage Learning PTR; 1 edition (May 28, 2014)
  • Language: English
  • ISBN-10: 1305094050
  • ISBN-13: 978-1305094055
  • Product Dimensions: 1 x 7 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #213,119 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
John Harrington has written a useful follow-up to his book "Best Business Practices for Photographers, Second Edition." However, unless the reader has read the earlier book, this book may actually leave you adrift because the author has used this book to fill the spaces between the various topics covered in the earlier book.

The book starts out by explaining the corporate forms of ownership and then where to locate your office or studio. The author considers the pros and cons of outsourcing versus insourcing. There are sections dealing with interns, dealing with clients, branding and style. He urges the pro to concentrate on the language he or she uses. There are chapters on ethics and professionalism, and a look at social media. Harrington also discusses pricing, licensing, publishing, non-profits and NGOs. There is a lengthy chapter on video and step-by-step instructions relating to electronic copyright registration and Quick Books.

That's a wide variety of information and, necessarily for the supplement to his earlier book, doesn't hang together as well as that book. Occasionally Harrington's ideas seem more like a collection of random thoughts, but despite that, offer a great deal of useful information, particularly to the new professional. It helps that Harrington is clear and, for the most part, easy to understand.

Some chapters, like the one on electronic registration, are almost impossible to provide a straight-through reading. Instead one has to follow the instructions, step by step, to accomplish the task. Luckily Harrington tells you how to set this up in a way so that many of the steps are automatic after the first setup.
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Format: Paperback Verified Purchase
If you are looking for a book that will encourage you to cut corners and make excuses, do *not* buy this book. If you want a pull-no-punches series that will keep you sustainable in your business practices, this is the book for you.

Serious photographers know John Harrington's books and have used them to build their business into profitable endeavors. Sometimes his advice is hard to hear or can make you think, "That's impossible! No one would pay for that!" However, when you put all pieces together and start implementing his suggestions for best practices, you'll see it's much easier than you though and his advice is usually spot on.

Each part of this book series will teach you how to be fair with your pricing, find rates acceptable to your marketplace, and create a foundation for business that will keep you doing what you love: shooting pictures. He extensively researches best practices and scours the professional world for experts assessment of each book's advice. This book is truly a great way to get familiar with the way to run a successful business, branch into new markets and grow your client base successfully.

PLEASE NOTE: This is only one of a series of BBPFP. I highly recommend getting the whole series. Each book contains new and updated information for photographers. If you choose to only get the 1st book, you will miss important additions like video and motion production advice, how to market your work to nonprofits, changing IRS regulations, contractual additions for new media, and much more. Also, I was one of the individuals asked to do chapter reviews on this book. I do not receive any royalties from the sales or benefit for my contribution except the author bought me a copy of the book. I, along with dozens of other professionals, simply participated to help create the most comprehensive advice possible for you to enjoy.
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Along with John's first book "Best Business Practices" this book is a must read for those who want to own/run
a business that makes pictures. I realize it's more sexy to spend time thinking about the photographs you want
to make, but if you do not take the time to learn the right way to set up and run your business, you will not be in
business long.

John takes the time to spell it out so you do not have to re-invent the wheel, if your thinking about turning your passion
into a business or have been in business and want to improve your business practices then this book is a great place to start. To
run a photography business today demands right-brain thinking with a left-brain approach. Your not just a photographer, your
a business owner that produces photography.

Easy to read, with great information.
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Not as long as his first book, this is very relevant to the business of photography and worthy buying. He touches on the finer points; the subtleties such as words to use and not use with prospective clients, professionalism on the job, pricing your work, impressing clients, working for non-profits and using social media to mention a few. He has a lot say about video production as an adjunct to still photography and registering your work. Just as valuable are the lists of books he recommends at the end of some chapters. Overall, this second book contains a wealth of information from the author’s career and good advice for those willing to seek it out.
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