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MORE Best Business Practices for Photographers 1st Edition
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The book starts out by explaining the corporate forms of ownership and then where to locate your office or studio. The author considers the pros and cons of outsourcing versus insourcing. There are sections dealing with interns, dealing with clients, branding and style. He urges the pro to concentrate on the language he or she uses. There are chapters on ethics and professionalism, and a look at social media. Harrington also discusses pricing, licensing, publishing, non-profits and NGOs. There is a lengthy chapter on video and step-by-step instructions relating to electronic copyright registration and Quick Books.
That's a wide variety of information and, necessarily for the supplement to his earlier book, doesn't hang together as well as that book. Occasionally Harrington's ideas seem more like a collection of random thoughts, but despite that, offer a great deal of useful information, particularly to the new professional. It helps that Harrington is clear and, for the most part, easy to understand.
Some chapters, like the one on electronic registration, are almost impossible to provide a straight-through reading. Instead one has to follow the instructions, step by step, to accomplish the task. Luckily Harrington tells you how to set this up in a way so that many of the steps are automatic after the first setup.Read more ›
Serious photographers know John Harrington's books and have used them to build their business into profitable endeavors. Sometimes his advice is hard to hear or can make you think, "That's impossible! No one would pay for that!" However, when you put all pieces together and start implementing his suggestions for best practices, you'll see it's much easier than you though and his advice is usually spot on.
Each part of this book series will teach you how to be fair with your pricing, find rates acceptable to your marketplace, and create a foundation for business that will keep you doing what you love: shooting pictures. He extensively researches best practices and scours the professional world for experts assessment of each book's advice. This book is truly a great way to get familiar with the way to run a successful business, branch into new markets and grow your client base successfully.
PLEASE NOTE: This is only one of a series of BBPFP. I highly recommend getting the whole series. Each book contains new and updated information for photographers. If you choose to only get the 1st book, you will miss important additions like video and motion production advice, how to market your work to nonprofits, changing IRS regulations, contractual additions for new media, and much more. Also, I was one of the individuals asked to do chapter reviews on this book. I do not receive any royalties from the sales or benefit for my contribution except the author bought me a copy of the book. I, along with dozens of other professionals, simply participated to help create the most comprehensive advice possible for you to enjoy.
a business that makes pictures. I realize it's more sexy to spend time thinking about the photographs you want
to make, but if you do not take the time to learn the right way to set up and run your business, you will not be in
John takes the time to spell it out so you do not have to re-invent the wheel, if your thinking about turning your passion
into a business or have been in business and want to improve your business practices then this book is a great place to start. To
run a photography business today demands right-brain thinking with a left-brain approach. Your not just a photographer, your
a business owner that produces photography.
Easy to read, with great information.
Most Recent Customer Reviews
It's real simple, if you liked the author's first book on this topic Best Business Practices for Photographers then buy this book as it is a continuation / update to that book. Read morePublished 1 month ago by Michael Brochstein
If you don’t have time to enroll in business & art law classes, then think about getting Harrington’s book; it provides an overview on how best to manage a photo/video business. Read morePublished 1 month ago by Picture/Motion Guy
John Harrington's sequel is a great addition to the professional photographer's library.
If anything, Harrington provides too much detail but overall gives good practical... Read more
Excellent book. Amazing photographer and writer. Both in terms of being an expert on photography as an art but ALSO as a businessPublished 13 months ago by Niko Alexandrou
Just finished reading, "More Best Business Practices for Photographers." Thank you for making the effort to show people like me the way to becoming a successful... Read morePublished 15 months ago by L. Rosebrock
This is not a re-hash of previous information. It's an update of the things one should know to operate a successful photography business and utilize today's technology to your... Read morePublished 17 months ago by Phil
Excellent business and legal advice for photographers. This from someone who practiced law.Published 17 months ago by Judith