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MORE Digital Food Photography Paperback – May 4, 2012

ISBN-13: 978-1435454187 ISBN-10: 1435454189 Edition: 1st

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MORE Digital Food Photography + Focus On Food Photography for Bloggers (Focus On Series): Focus on the Fundamentals + Plate to Pixel: Digital Food Photography & Styling
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Product Details

  • Paperback: 256 pages
  • Publisher: Cengage Learning PTR; 1 edition (May 4, 2012)
  • Language: English
  • ISBN-10: 1435454189
  • ISBN-13: 978-1435454187
  • Product Dimensions: 0.7 x 9 x 7.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,836,024 in Books (See Top 100 in Books)

Editorial Reviews

Review

1. Film to Digital Photography. 2. The Food. 3. Lighting. 4. Marketing/Branding/Selling yourself. 5. Resource guide.

From the Author

When I was first approached to write the book More Digital Food Photography I was a bit reluctant. I had never written a book before. After careful consideration I agreed to do it. From that moment on the clock was ticking. I had 7 months to distill a careers worth of knowledge into the book. 
What I arrived at in the central thesis for the book was simple, most photographers are intimidated by food as a subject. My goal was to convey that even with digital tools we have today you still need to learn the fundamentals of photography in general. Taking bad images that are poorly lit and composed is easy. Many photographers today want to take the short cut and use image editing software to fill the gap. My main focus was to cast a wide net. 
For writers bloggers and people who just want to take food photos for fun I wanted to give simple, clear and inexpensive solutions for doing that. 
For people who want to takt it a step further I discuss advanced lighting and technique. 
The result is a book for just about anyone that wants to approach food photography but were intimidated, anyone who wants to take their work to the next level. 
In short it's a book I would have loved to have had my hands on when I was starting out. 
I am proud of this book and I truly hope it helps people take better food images. 
I hope you enjoy it and please feel free to give me honest critique. 
Bill

More About the Author

About

Any great photographer needs to have passion for their subject.

I can trace my love of food back to early childhood. Surrounded by culinary wonders, my earliest memories of food were formed around the Sunday dinner table in my Grandmothers basement in Brooklyn. To us sharing a meal was the essence of life and our world revolved around the endless courses that were laid out week after week. Laughter, tears, joy and heartache unfolded around those meals. Those experiences created my bond with food which is forever sealed.

I found my true calling when I combined my passions, food and photography. I am a food photographer. What makes me great at what I do is my love of food, my appreciation for how a meal is prepared and the absolute joy it brings me to experience it. To be able to translate that into a photograph is my art. My job is to entice you, to lure you, to create longing.

Allow me to share my vision with you. Enjoy.

Artist Mission.

The balance of light, composition and subject are essential to any great photograph. A food image also has to posess something extra. It has to motivate an emotional response and urge the viewer towards a specific call to action.

Great food photography evokes such a reaction. I call it the yum factor. It's what entices the viewer to buy into the fantasy. Even though we know the audience can't taste, smell or feel it, the visual impact is so overpowering it can stand on it's own. It compensates for the absence of other sensory input.

My mission is to create such a reality. To bring the audience into my world and make them want. My goal is to create this desire with nothing more than a visual stimulus. I strive to achieve this through my work.

Take a seat at the table.

Bill Brady Food Photographer



Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Debbi Smirnoff on June 11, 2012
Format: Paperback Verified Purchase
This book holds nothing back! Color balance with ambient and strobe, use of gobos, grip equipment, setups and strobe light positioning, ambient light, Styling, shooting glass, pours, even the business of food photography!
Thank you Bill for putting so much info in this book!
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3 of 3 people found the following review helpful By A. Goldberg on August 15, 2012
Format: Paperback Verified Purchase
This is only the second book I've read on food photography but I've also paged through a couple others and listened to countless podcasts with many food photographers. I thought this book was more powerful and informative than the other books or podcasts I read and listened to. The food styling chapter is written by an actual food stylist and the rest is written by Brady, who has many many years experience. You feel extremely lucky to be shooting digital when he compares what it was like to have to shoot food on film. He is the first food photographer I know of who prefers artificial lighting, but looking at his examples he's clearly a master of it. He has nothing against natural lighting and clearly embraces its all the time since he does a lot of shooting in his space with 53 windows with light constantly pouring in. He also does a good job of showing how to mix natural and artificial. I didn't do any of the exercises but they were all very creative and seemed like worthwhile pursuits. He talks about the business of food photography and how to get started and develop your own business. He even goes so far to discuss how important confidence can be when you're on the job. Showing a lack of confidence in no matter what the situation is can make you look really unprofessional. Unlike a reviewer below, I didn't find any of the book to be a waste of time. Anything that was repetitive was repetitive for a good reason. Towards the end he shows off some of his more artsy food projects that he did just for fun and not for any monetary reward. If you are like me and are interested in food photography and don't want to go to a culinary school or take any food photography classes I highly recommend this book.Read more ›
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2 of 2 people found the following review helpful By nycgirl on August 26, 2012
Format: Paperback
When it comes to photography, I'm a novice. I turn my camera on, flash and all, center my subject and hit click. I have a food blog, and what would it be without food porn? I knew I had to do something to make my photography better, so I read More Digital Food Photography by Bill Brady. I love the conversational tone of this book. I feel like I'm chatting with the author instead of reading a book. I think the book would appeal to a professional photographer just as much as it does to a novice. He does a particularly great job explaining f-stops. The way he talks about lighting and composition and shows his own photos as examples made me "get it" as I was reading the book. There's also information on advanced lighting and composition techniques and how to run a food photography business for the professional. I highly recommend Bill's book, and I also look forward to taking food photos sans flash.
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1 of 1 people found the following review helpful By MPhoto12 on August 28, 2012
Format: Paperback
This book is the best guide to Digital food photography there is. It covers the basics to business clearly and in a fun way. It gets you excited about shooting food and learning the business. It approaches food with an accessible approach for anyone. This book is good for anyone in the food business. I was able to apply anything and everything from this book to an actual studio scenario within days. Overall best book for beginners along of professionals looking for new techniques.
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