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MTIV expands on that. Here he shares his respect and excitement for new media, gives a blueprint for design challenges of all types, taps into the myriad visual and literary inspirations that fuel his imagination, and shows readers how to get past their own moments of "designers block."
Curtis is a fine storyteller. He takes anecdotes of coffee breaks, book tour lectures, work, life, and art, and weaves them around design maxims. For every morsel of advice, there are three or four personal stories that illustrate how he arrived at it and puts it to use. He shows how books, movies, print ads--just about anything--can be used in the search for creative solutions.
The seven steps in "Process" compose the bulk of the book. These are the exact steps Curtiss design team applies to each project. Without giving too much away, they are Listen, Unite, Theme, Concept, Filter, Justify, and Eat the Audience. (Well, youll just have to get the book to find out about that last one.)
In "Inspiration," we learn that Curtis draws from Hemingway, Mies van der Rohe, Sidney Lumet, David Mamet, Leonard Cohen, Mark Rothko, and Joseph Müller-Brockman, among others. And the book finishes with a bang in the third chapter, "Practice," a collection of helpful tips in typography, color theory, XML, grids, and much more, from experts like Joseph Lowery (author of the Dreamweaver Bible) and usability authority Steve Krug.
MTIV is not just an easy read, its fun, warm, encouraging, and, yes, inspiring. A self-taught artist, Curtis has made MTIV the perfect Boy Scout manual for those who have stumbled on design as a new career or just languished through too many uninspired afternoons in front of the computer. --Angelynn Grant
This was a one of the required reads for a basic digital media class I took several semesters ago. It tells you tales of his career and insight on his own personal process that... Read morePublished 20 months ago by by Dustin
It's a great book filled with practical advice. I love his method on getting to the clients theme and needs which is basically what this book is about. I enjoyed it. Read morePublished on July 24, 2013 by Justin Prem
No complaints about the seller or the condition of the book. I basically bought it new for like 20 or so dollars. Read morePublished on October 7, 2010 by del202
Had to get this for school
Has some good parts in it. But overall it was only so-so. I had a single lecture from my professor and it was WAY better then this entire... Read more
While taking one of my design courses last semester, I was very enthusiastically recommended this book by a professor of mine. Read morePublished on September 2, 2008 by John Ferreira
I'm just starting to learn about design, reading online and checking some books at the library of my college. Read morePublished on January 31, 2007 by Axel C. Rivera
Self appointed maestro trys to teach common sense! If you don't inherently know this then you probably have no business being in this business!Published on January 15, 2007 by Rikki Swin
The book was in really good condition, although I did not recieve my book on time. Thanks.Published on February 24, 2006 by Denise J. Herrera