Amazon.com: MYOB-2: The Complete Guide to Profitable Powersports Dealerships (9780976530404): John Wyckoff: Books

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MYOB-2: The Complete Guide to Profitable Powersports Dealerships [Paperback]

John Wyckoff (Author)
4.9 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

January 19, 2005 0976530406 978-0976530404
Looking for better performance from your dealership? John Wyckoff literally wrote the book on running a successful motorcycle dealership back in the mid-1980s. He called it Mind Your Own Business. A lot has changed since then (and some has not).

In this new book, MYOB-2 Mind Your Own Business, 2nd Edition: The Complete Guide to Profitable Powersports Dealerships, John delivers more than 100 pages of new insights and information gained in another 20 years of experience in the industry. He covers the many changes, such as the expansion of dealerships from motorcycles to related powersports (like ATVs and watercraft) and the impact of computer management tools and Internet marketing. He even provides guidance on dealing with the behavior tendencies of your employees and your customers.

Starting out with help in taking a hard look at where your dealership is now, the book provides questionnaires, forms, and guidelines, along with practical "real-world" advice, that will help you improve your bottom line -- starting NOW.


Editorial Reviews

Review

"John Wyckoff literally wrote the book [the first edition]on how to run a motorcycle dealership." -- Robin Hartfiel, Publisher/Editor, Mototcycle Product News

"[Dealers] need a dose of John at least once a year." -- Bob Dron, President, Bob Dron Harley-Davidson & Big Dog, Oakland, CA

About the Author

John Wyckoff brings more than 40 years experience working in various roles in the recreational powersports industry. A motorcycle rider himself, he founded and ran Intersport Fasions West, the leader in leather riding apparel. He has worked as a consultant, sales trainer, author and speaker, assisting giants like Harley-Davidson and individual dealerships alike.

His articles have appeared in numerous industry publications and he still writes monthly columns for both Motorcycle Product News and Motorcycle Consumer News. He has also served on committees and boards for industry organizations.

His leadership and service to the industry have been recognized with a "Key Award" from the Motorcycle Industry Council in 1990 (only six have ever been given).


Product Details

  • Paperback: 179 pages
  • Publisher: Windsor Media Enterprises, LLC (January 19, 2005)
  • Language: English
  • ISBN-10: 0976530406
  • ISBN-13: 978-0976530404
  • Product Dimensions: 8.8 x 6 x 0.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,984,916 in Books (See Top 100 in Books)

 

Customer Reviews

7 Reviews
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4 star:
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Average Customer Review
4.9 out of 5 stars (7 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Great training aid for staff, May 6, 2005
This review is from: MYOB-2: The Complete Guide to Profitable Powersports Dealerships (Paperback)
This little gem is great for training new staff. I needed something to refer back to so its not just me all the time telling them how to do it. I've been reading Wyckoff's columns for years. I didn't know he had a book until I started looking online for something to train new people. Getting the customer to the cash register before heading out the door is always the challenge. This book suggests methods to cure that ailment. I just ordered another one for the service manager. He was flipping through my copy and I thought - if he's interested better strike while the iron is hot.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Wyckoff covers all the bases, May 13, 2005
By 
Jeff SKI Kinsey (Hilton Head Island, SC USA) - See all my reviews
This review is from: MYOB-2: The Complete Guide to Profitable Powersports Dealerships (Paperback)
As with all books, there are some great nuggets of wisdom in Wyckoff's guide to PROFITABLE powersports dealerships. I took away several ideas that are worth many times the price of admission.

Wyckoff even used one of my favorite lines, that common sense is not all that common! Consider this a great book of ckecklists. Lists of basics that every dealership needs to review. Stuff that one might just forget when they get busy.

Don't get so busy that you fail to check this book out.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Great Book, for anyone with a powersports dealership, June 26, 2006
This review is from: MYOB-2: The Complete Guide to Profitable Powersports Dealerships (Paperback)
I highly recommend this book for any owning or purchasing a powersports dealership. The information is awesome.
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